This is a lot to think about. I was wondering Lizzie, who actually was the market or the type of lady who would be a Tina Leser customer. Firstly, you say the clothing is more casual for everyday than folks were used to. was this a shocking to the fashion world? I am just wondering if women just were so thrilled with dressing more relaxed that it must have been a big hit. Sometimes its hard to tell from fashion magazines what the real market is because clothing is always portrayed that you will be more glamorous/influential and the age/activity level. etc of the core market wasn't always the same. You mention Saks, boutique, etc, and I am also wondering where the clothing really fit in price wise. Obviously, not comparing to today - but was she more in the "designer boutique room" of an upscale department store or was it more in reach of more folks price wise. (but if something is novel...everyone must have it). These various labels seem to be different phases in her career, but did she do more than one line at a time for different price points like some designers do?