VINTAGE CLOTHING & LINGERIE THREAD JUNE 3 CLOSED** DO NOT POST HERE

Tiffany, I'm submitting this early 50's label (Jonathan has ID'd for 1950 - 52) for a Florence Lustig coat.



My original query is on this thread ...
http://forums.vintagefashionguild.org/threads/florence-lustig-swing-coat.41238/

I'm not sure if you'd like a write-up or if this is assigned (but if needed, please let me know). Many thanks.

Jack Sarnoff

Founded by Jacob Sarnoff c. 1949 - 1950, this was a family firm that manufactured expensive coats, dresses, and suits. Jacob Sarnoff, who left IJ Fox furriers to found his own business in 1946,was the president, his brother Joseph was charge of production, and Joseph’s son Jay was general manager in the 1960s. Jacob Sarnoff was chairman of the Fashion Center at the NY World’s Fair. Company clients included Doris Day and Pat Nixon, notably Mrs. Nixon’s 1969 daytime Inaugural ensemble in 1969. The business address in 1967 was 512 7th Ave.

Molly Sarnoff Levy was the designer and a partner. She was promoted as Molly for Jack Sarnoff in their publicity. She started designing as early as 1935 and patented a suit in 1945. She designed coats and suits at the firm until she retired in 1971. According to the Wisconsin State Journal of March 8, 1953, Molly Levy was “The first woman designer to enter the man tailored coat and suit industry and is now a recognized leader…”
Jacob Sarnoff died in 1965, Molly S. Levey in 1972. There is nothing available on the company after 1971.

Shubette is already noted at our Label Resource but there's nothing from the 1970s. This style label is from a 1970s belted day dress.

This label is from a cotton belted day dress by Burberry London dating c.2006/7. There isn't one like this in our Label Resource so . . .

This is the first time I've seen this label but I believe it is an earlier Marks and Spencer's St. Michael label.

From a 1940's CC41 dress:

and in case you wanted this, which is on the back of the label:

Ann Gray label - from a 1940s dress
Nat Turoff label - from a 1960s dress

Wolfson Early 50s beach bra top


Marshall Field & Co. Early 1930s shoes


Franklin Late 1940s dress


Franklin Late 1950s dress


Koret of California Late 40s/Early 50s Strapless Camisole Top


Happy Jill 1949-50s Ladies Dungarees