California ‘the look you love’ dress - any thoughts on era or info about the label?

This is my personal favourite - it’s so bright and cheery and looks like it’s never been worn!

no composition label - just a ‘handwash’ instruction. Zipper is plastic.

any thoughts most welcome! I’m guessing 60s, but because the condition is amazing and the label looks modern it’s making me wonder if it’s a later ‘does 60s’ dress?

That wouldn’t fit with what I know about the owner, but again it would help if anyone knew anything in about California as a label

many thanks

impey

 

What a fabulous print! I'd guess at late 60s-early 70s. I don't think the labels look modern at all.

 

Another vote for early 1970s

 

Yesterday I bought a dress with the same label and I am also curious about the dating of my dress. For about how long did the label exist? Maybe a photo of my dress can help you in dating yours?

 

Impey,

I am seeing late 1960s in your pretty dress, in both the collar and the print.

 

Hi there

I work in a charity shop and we've received a dress by the same brand that features the same label.

The donor also gave us a photo of her wearing it that is dated 1977. Looking at the style of your dress I would guess it is an earlier style but still a 70s piece

 

It doesn't look like a young woman's dress to me. If I was styling someone for a film I would use this for an early 1970s character like Betty White as Sue Ann Nivens - stylish, middle aged, big hair, nude pantyhose and patent leather shoes...

 

Hello!
I am also curious about the dating of my dress. Any person can help me? Thanks!

 

Thanks very much!