Chanel copy ad

Discussion in 'PUBLIC Vintage Fashion Q & A' started by claireshaeffer, May 19, 2017.

  1. claireshaeffer

    claireshaeffer Trade Member

    Can you help me date this ad? Also, what is a long coat yoke?
    Why is the lined jacket less than the one with a long coat yoke?

    Many thanks, C

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    Last edited: May 19, 2017
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  2. Rue_de_la_Paix

    Rue_de_la_Paix Trade Member


    What a great ad, really nice to see a early ad for Chanel. I think the copywriter or typesetter made an error in capitalizing the "Y" in yoke. It should read "Long Coat, yoke and sleeve lined". So the shorter jacket has a full lining, and the long coat has only the yoke and sleeve being lined. So there is no "long coat yoke".

    The photo is rather grainy, so I cannot see the details on the hats, but the dress, shoes and hats all are mid to late 192os. I am leaning to 1927-1928 ish.

    My guess is the jacket is less $ simply because it is shorter in length.

    Thanks for sharing this great photo.
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  3. claireshaeffer

    claireshaeffer Trade Member

    Thank you Barbara. Your note about the way it was written makes sense for the short coat to be less.
  4. Jonathan

    Jonathan Trade Member

    I think its a 1926 or 1927 Rolls Royce Phantom, and the length of the coat with the tight cloche looks 27/28 to me too, so c. 1927?
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  5. Circa Vintage

    Circa Vintage Trade Member

    I agree with Barbara and Jonathan, and also wanted to mention that I don't think it's ad for Chanel, more than Best's is copying them. That's why "Chanel" is in inverted commas, and why it says "Best's makes them a reasonable prices".
  6. claireshaeffer

    claireshaeffer Trade Member

    Nicole, I should have been more precise. It's for a Chanel copy. Based on my research, manufacturers and retailers had to pay a license fee to use the designer's name.
  7. cmpollack

    cmpollack Trade Member

    Thanks for sharing this great ad, Claire--and thanks Barbara and Jonathan for shedding further light on it!
  8. claireshaeffer

    claireshaeffer Trade Member

    I think it's great fun that the hat and car were so helpful!
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