Has anyone heard of "Frances Dexter"by:"Alex Carafiol"?

Discussion in 'PUBLIC Labels for the Label Resource - Add here' started by hws4sale, Oct 21, 2004.

  1. hws4sale

    hws4sale Registered Guest

    Has anyone heard of \"Frances Dexter\"by:\"Alex Carafiol\"?

    <img src=http://members.sparedollar.com/hws4sale/chiff1.JPG>
    Its a lace dress, with a side metal zipper.
  2. Patentleathershoes

    Patentleathershoes Registered Guest

    I never have! Is that coral? (that's how the color is showing up on my monitor). I would google the names independently too to see what is there....

    But maybe someone has heard of it?
  3. hws4sale

    hws4sale Registered Guest

    It's more of pinkish rose color, definately not coral. I did a google search and didn't come up with anything. I was hoping someone here might be familiar with the names.
    Just wishfull thinking, I guess.
  4. Kate L

    Kate L Registered Guest

    Hi Paula,
    I'm 12 years too late for this post, but the Frances Dexter / Alex Carafiol label is one of my favorites. I have 3 dresses of this label and am always looking for more because I think they are super classic and flattering. I just found this from a 1937 St. Louis Dispatch article. I had no idea that it was actually the daughter Edith that was the idea person behind "Frances Dexter".

    "EDITH CARAFIOL wasn't more than ten years old when she began talking about designing clothes. "When I grow up," she told her family, "I'm going to make a dress that everyone will want to wear.' No one took her childish boast very seriously, especially her father whose business it was to manufacture women's clothes. He thought his dark-haired little daughter merely was practicing a few feminine wiles to please her father and to get those new roller skates or whatever it was she coveted at the moment. But Edith Carafiol evidently meant what she said. Today, with diplomas from Mary Institute and Washington University tucked into her desk and with only a few more than 20 years chalked up against her, she is secretary-treasurer, as well as designer, of a St. Louis manufacturing concern established to create exclusively her brain children. "Frances Dexter" rather than Edith Carafiol is the name which is proving once again that a St. Louis address is as good as a New York or a Paris one in moulding style tastes. Frances is the first brain child and judging by her popularity Edith won't have to worry about any others so long as she coddles and pushes this "precocious youngster." Frances is less than five months old but during her brief life she has acquired exclusive store quarters in more than 75 cities and has been promised more homes before the autumn season gets under way. The dresses which bear her name have gone like hot cakes on a cold winter day while her blouses have attained similar favor. The St. Louis store which features this line hats sold more than a thousand dresses while another store dispensed 1500 blouses in less than six week's time. Why "Frances Dexter"? some may ask. To which Edith Carafiol in her straight forward, feet-on-the-ground manner explained: "My own name would never do for the type of clothes I like to design it's too long, too complicated and lacking in promotional values so I had to think up another one. 'Frances Deleter' seemed to fill the bill. To me it is a typical American name. It might belong t an American college girl or to an Amevican business girl. It is simple and direct, two qualities I like to stress in the clothes I design. "Just as 'Frances Dexter' seems a typical American name, so is the 'Frances Dexter' design a typical American dress. It is the type of thing which I believe everyone wears becomingly, whether she is young or old, tall or short, thick or thin. It is a youthful style which I think is universally becoming." Miss Carafiol likes to think of "Frances Dexter" as being Middle Western and of the Middle West taking the lead in the sponsoring of tailored clothes for American women. She believes also that her location in St. Louis rather than New York, for example, is an advantage. Here she can study her public better and observe the trends of representative business and college girls; she mingles with her customers and she learns from them their likes and dislikes. a FTER all, New York mere-A ly follows Paris," she ob-serves, "and Paris is coming more and more to follow the Middle West." The clothes which this young St.. Louis designer considers as "typically Midwestern and therefore typically American" are first of all tailored and devoid of unnecessary frills. Like Grace Ashley, who preceded her in making St. Louis famous in the origination of definitely tailored frocks and blouses through her popular shirt stud styles, Miss Carafiol concentrates on the shirtwaist frock. The "shirt frock" she calls several of her most popular models. When discussing her work. Miss Carafiol was wearing a typical model of her own designing "

    lkranieri likes this.

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