It's Not Nice to Fool Mother Nature The first Earth Day in 1970 is credited with launching the modern environmental movement. 50 years later, it's recognized as the world's largest civic event, engaging millions of people worldwide in the fight for a cleaner, more sustainable planet. By wearing vintage you become part of the solution! Recycling in this way, you minimize your carbon footprint by reducing the consumption of resources that would otherwise be required to manufacture new clothing. In celebration of Earth Day's 50th anniversary, we honor Mother Nature with a parade of earthy, natural textiles and botanical prints.