John Of California Help With Label

Hi Does anyone know this label - Belongs to this cotton romper and I am assuming 60's - 70's but any help with the brand - shop - designer - would be great ,,, Thank you ..

 

Hi Steve,
Cute garment. Looks mid-1960s to me.
California was the hub of the sportswear industry from roughly the 1950s-1970s, and many brands tacked on "California" or "of California" as a means of capitalizing on the association with its coveted lifestyle. Some brands had longevity, others did not last and are difficult to research.

 

Thank you ! Yes I get what you are saying, so appreciate the answer ..

 

It's a manufacturer not designer and, as mentioned already, early-mid 1960s. This was the kind of thing you wore to your pool parties. ; )

 

Great thank you ! And Romper is the correct term ? It does have legs ...

 

You could call it a romper, but because it's long sleeved, I'd probably call it a playsuit.

 

Thank You.

 

Through an online search I found mention of "John of California" apparel in magazines and newspapers from 1959, early to mid-1960s, and 1976. Marsha and Cin's assessments were spot-on according to these magazine and newspaper articles.
Take a look at:
https://www.newspapers.com/newspage/26024062/ (Click on "Show page 14 article text)

 

I searched for any information about your label and didn't find as much as I would have liked, but I found:

-- Several 1962 articles about his apparel referred to his six years old firm
-- The earliest ad I found for his apparel was from 1958
-- The latest mention of the company I found was from 1978
-- "John of California was a blouse maker whose success led to a coordinated line of sportswear"
-- The business really was in California
-- The "signature of John of California is his use of unusual upholstery or drapery fabrics"
-- The company's sportswear was carried by I. Magnin & Co
-- A 1970 ad invited people to meet some of California's designers and among them was "Ceci, Marvin--John of California)
-- Another John of California designer I saw mentioned in a later ad (but which I forgot to capture in a screen print) was a female with a Love surname
-- One blurb described the clothes as "the simple, well-bred look of John of California classics"
-- A 1962 article described the John of California garment hems you could let up or down without sewing

 

WOW ! Thank you ! fascinating - well to me at least !

 

Thank you ~! I need to sign up for this full time I think as its so useful !

 

In case it helps--and so I can throw away this little scrap of paper--I found the name of the other identified designer for John of California:

"Clara F. Love, designer and design coordinator for John of California, is the new instructor of UCLA's Extension's course in 'Fashion Design'..." (1973)