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Lerose Dress

Discussion in 'PUBLIC Show and Tell - Share your treasures' started by Avantbo, Oct 27, 2020.

  1. Avantbo

    Avantbo Registered Guest

    Thought I would share this.

    Lerose, Made in Great Britain.

    The company is documented but the little in detail is recounted by past employees.

    Lerose was established in January 1962 in Birmingham, UK, they had 3 factories, and several outlets in and around Birmingham but their main store and HQ was in Henrietta Street, the city centre.

    Owner was a M.K. Rose, ( possibly Rosenberg ), the company specialised in manufacturing, good value, reasonably well made, off the shelf clothes.

    I have gained the impression the company ran better than average sweatshop factories of the day churning out thousands of dresses to sell in their outlets, mainly in Jersey and Print material.

    There is nothing special about my dress, what makes it a little unusual is Lerose was not known for producing in Crimplene.

    Trading under " Lerose", in the 60s, "Lerose Just Jersey" in the 70s. There is possibly another two names associated with Lerose, "After Eight" and another I can't recall.

    Lerose ceased trading in 1988.

    During my research I found a reference to a " Lerose Gowns Manufactures" established in the late 40s, operating first from Constitution Hill Birmingham, UK and later Henrietta Street from 1964, the company ceased trading early 70s.

    It's owners, Stanley Cohen and Kurt Rosenberg

    If at all connected, the brand name Lerose is a mixture of two names, a first and last of the owners, Stan-Le-y and Rose-nberg,-- Lerose.

    Sources, Birmingham-History AC, Moorland History archive and others.
     

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    Last edited: Oct 27, 2020

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