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Lerose Dress

Discussion in 'PUBLIC Show and Tell - Share your treasures' started by Avantbo, Oct 27, 2020.

  1. Avantbo

    Avantbo Registered Guest

    Thought I would share this.

    Lerose, Made in Great Britain.

    The company is documented but the little in detail is recounted by past employees.

    Lerose was established in January 1962 in Birmingham, UK, they had 3 factories, and several outlets in and around Birmingham but their main store and HQ was in Henrietta Street, the city centre.

    Owner was a M.K. Rose, ( possibly Rosenberg ), the company specialised in manufacturing, good value, reasonably well made, off the shelf clothes.

    I have gained the impression the company ran better than average sweatshop factories of the day churning out thousands of dresses to sell in their outlets, mainly in Jersey and Print material.

    There is nothing special about my dress, what makes it a little unusual is Lerose was not known for producing in Crimplene.

    Trading under " Lerose", in the 60s, "Lerose Just Jersey" in the 70s. There is possibly another two names associated with Lerose, "After Eight" and another I can't recall.

    Lerose ceased trading in 1988.

    During my research I found a reference to a " Lerose Gowns Manufactures" established in the late 40s, operating first from Constitution Hill Birmingham, UK and later Henrietta Street from 1964, the company ceased trading early 70s.

    It's owners, Stanley Cohen and Kurt Rosenberg

    If at all connected, the brand name Lerose is a mixture of two names, a first and last of the owners, Stan-Le-y and Rose-nberg,-- Lerose.

    Sources, Birmingham-History AC, Moorland History archive and others.
     

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    Last edited: Oct 27, 2020
  2. Jill Evans

    Jill Evans Registered Guest

    I worked as a pattern cutter at Lerose Henrietta Street in 1970. Loved the atmosphere working in the design department and learnt a lot as novice straight from fashion college.
     
  3. The Vintage Merchant

    The Vintage Merchant Administrator Staff Member

  4. Mina Business

    Mina Business Registered Guest

    I have this gorgeous graphic print lerose dress

    Think the hem has been reworked

    But the detail like the collar and oversized top stitch on the pleats is so nice

    Wondering if it's late 60s or early 70s
     

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    Last edited: Apr 9, 2023
  5. Midge

    Midge Super Moderator Staff Member

  6. Mina Business

    Mina Business Registered Guest

    Done ☺️
     
  7. Retro Ruth

    Retro Ruth VFG Member Staff Member

    My guess would be early 70s. I think that kind of care label did start appearing in the late 60s, but was far more common in the 70s.
     
  8. Andrii

    Andrii Registered Guest

    This style of a care label was used starting from 1966. However they changed it only in 1976, so it could be either. I would make my decision on the style rather than care label here. Considering the style it looks pretty 60s to me. But I personally wouldn't narrow it down as there's not much difference between late 60s or early 70s fashion
     

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