Department Store Labels
Vintage department store labels represents an era when retail was more about the “experience” than convenience. They offer a nostalgic look at a time when department stores and boutiques created exclusive, in-house brands to compete with designer labels and build a distinct clientele. The design of these labels often featured elegant typography and simple yet distinguished branding.
From budget to high-end and everything in between, private label fashion reflected a store’s identity. Whether shopping at Neiman Marcus or the local Sears, these curated collections resonated with loyal customers and became trusted household names. Offering a tangible link to mid-century elegance, the bohemian vibes of the 1970s, or the flair of 1980s power dressing, they are a unique way to connect with retailers of the past.
