Floral patterns have been a staple in fashion for centuries, but it was in the mid-20th century that they truly flourished. Post-World War II, the 1950s saw florals become bolder, reflecting the optimism of the time. By the 1960s, they exploded with the Flower Power movement, where oversized blooms in neon and psychedelic colors embodied the era’s spirit of freedom and rebellion. These bodacious botanical designs continued to blossom into the 1970s and 80s, with bohemian, groovy disco, and playful prints.
This week, we're celebrating the timeless beauty of bold florals—from the feminine elegance of 50s fit-and-flare dresses to the free-spirited allure of bohemian chic bouquets, or the tropical vibe of exotic floral Hawaiian shirts. Whatever the era or style, these perennial patterns are blooming beautiful!
