60s Yo-yos Fanfares Wedges?

Jenny

Registered Guest
I can't find much information about the label. I looked up 70s yo-yos labels and none of them look like this one. I automatically assume it is 60s or older?
Leather upper and other parts are manmade materials.

what are your thoughts?

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Yes, I was about to say that I had high heel wedge shoes in 1979 that had holes cut into the souls like these ones so I'll go with a late '70s date. It's not a style you see often.
 
I rather suspect these are a later revival of the original 70s style and date from the 90s-2000s primarily because they state 'the original' Yo Yos, this sort of term is usually only used after some time (decades usually) has passes since the original design was produced, typically for a prominent anniversary or when the shape comes back into fashion and they want to differentiate between newer copies of the same style.

I have 70s wedges of this style with the hole cut out of the heel but they are wood and leather only, with angular edges to the wedge sole. These look like the wedges are moulded plastic or rubber and have a much more rounded ergonomic shape - they most remind me of some square toed Sketchers I had in the early to mid 2000s. It's a sporty look.

The buckles also do not look like 70's shape buckles to me, they remind me of Scholl buckles (from health footwear) of the 80s/90s (as do the perforated uppers).

The trademark for this Yo Yos logo is still active, whereas the trademark for the name was abandoned in 2012 so they were presumably making them all the way up to then, hence I don't see why they could not date from the 2000s.

If that is the original price sticker it would help to see it, as Lynne has provided some newspaper clippings with prices on which we can compare with. It doesn't help if it says 'sale' on it though! unless it also includes the original price or a designed font/colour etc.
 
Good point Melanie - and it could explain why they have the square toe, which had well and truly gone out by the late '70s. The words "man made" printed in the interior made me wonder, as I can't recall seeing that description on shoes that early, only in more modern times.
 
I have had mid 60's shoes marked with 'man made' it begins shortly before material content marking became required in 1970.

I am interested to see what that globe like symbol is stamped on the lining - I suspect the long number is a patent but they are normally accompanied by the word as well.
 
I don't think this is the original price tag but it just has the number of 169 on it.
 

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I don't know what that label is, it might be some sort of inventory tag though.
Can you show the globe symbol inside the shoe please Jenny?
 
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