Yes, I'd go. I once did a story for "Vermont Life" on a man who was both an undertaker and an auctioneer (good combination, eh?). The little funeral home was across the street from his house and it looked like a cottage. He told me about attending a convention of morticians and he won the door prize - an embalming machine. He referred to the bodies as "cases" and, like the person quoted in the Times story, it was only the children that really got him upset.
When I first came to Vermont most of the ambulances were also hearses. My mother-in-law kept a framed photo in the living room of her first (still born) child in a coffin.
And that's all I've got!