Geno of California Designs by Ernie

onceoza

Registered Guest
This is a label that I can't find any information on. I know that some of you have sources that I don't. If you are able to help me, I would greatly appreciate it.

Geno.jpg
Geno6.jpg
 
Hi,

I will post information as I find it, as I don't know how much time I will have to help. The first thing I found is a 1963 article (emphasis is mine) that noted that: "Geno of California is named for Gene Ostrow, a 29-year-old visionary, whose flair and imagination have brought instant success to the year-old firm. He thinks the type of sportswear upon which the reputation of the California fashion market was first established has been absent from the scene for some years, and he is determined to bring it back."

Also, please note that the other name is spelled "Erni" (without a final 'e'), in case you are searching for that name.
 
Thanks very much for your time. So, I'm thinking that this dress is probably from the 70's? I did know that it was ERNI, but goofy me, just typed it wrong.
 
My first thought about the age of the dress was 1960's, so I agree with Melanie--and that is a great dress. The resources I looked at seem to narrow the date to 1963-1965, as I don't believe I found any references to Geno and Erni after those years. I have not yet found any information about Erni.
 
Here is nice article on Geno California Designs...October 31, 1965. You will need to open it and enlarge to read but it has come interesting information.
 
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