Hello ,does anyone have info on this brand of vintage shirt? ( Royal Surf) Men's cotton. thank you

C

CMichael

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Welcome to the VFG forums. It certainly looks like an older tag, but it will help if you can post a photo of the entire shirt, as well as any garment details, like seams, buttonholes, care tags if any.
 
Thank you ,here are some additional images
 

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I found a photo of a garment with what seems to be an identical, but newer, Royal Surf label, and with a second label beneath it that had a registered identification number (RN#) that indicated Royal Surf is a product of the Paradise Sportswear Ltd company of Hawaii (see image here). I found only simple references to Paradise Sportswear Ltd from 1958-1975. The company may very well have been in business before and after those dates, but I did not find any references outside those years and I have not yet found more information about the company.

RoyalSurfParadiseSportswearRN#Info.jpg
 
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Nice shirt! I see a collar button loop and what looks like vertical buttonholes, both suggestive of pre-1970s. The chest pocket is also cut so the print matches, which is generally a good sign. What are the inner seams like? Flat felled like blue jeans? Or serged? Earlier and/or better made shirt are usually flat felled or French seamed.

I did come across one Royal Surf women's shirt on Etsy with this tag - the seller dated it to the 1990s, but I'm not clear why.
 
I found confirmation of the start of Paradise Sportswear Ltd in an article about their 1954 incorporation. The owner/president of the Ltd company was Calvin Chun and in a different database I found references to the Ltd company until at least Jan 1982. Note that that company is apparently different from the newer Paradise Sportswear Inc.
 
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Paradise Sportswear sounded vaguely familiar. Shortly after I joined the VFG (in 2009) I was asked to look for information on some Hawaiian labels that we did not have in our Label Resource. I do not remember where I got the information, but I remember using the library and purchasing several books on the subject. This is from our LR:

https://vintagefashionguild.org/label-resource/paradise-hawaii/

Edited: The information is from “Hawaiian Shirt Designs” by Nancy Schiffer

(I saved the note I sent in with the information on my computer!).
 
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