Help dating Pioneer Wear pony jacket/info needed on care label

[Birdie]

Hi there,

I have this awesome deadstock Pioneer Wear fringed jacket and I could use some help dating it.

It's made of faux leather, but the tag says "pony". Despite the fringe, it doesn't necessarily strike me as 70s. The tag size is "10" and it fits like a cropped XS/S.

The tag doesn't look like 70's Pioneer Wear labels that I've come across, and I know the company has been around longer, although I really can't find too much info on the company.

It has a care label, though. Which is what confused me. So generally I'd be so quick to say it's post '72 then, but I guess I just need some convincing... or were more detailed care labels added to only particular garments pre '72?

Thanks in advance!

 

[joules]

It strikes me as 60s, my first impression. Very cute item.
Yes, one can find various sorts of care labels, like the one in this jacket, pre-'72.

 

[Birdie]

Thank you, joules!! 60's was my first impression as well.

 

[joules]

You're welcome!
And it has the "F" word factor - fringe!

 

[poppysvintageclothing]

Great find with the hang tag. I see early 60s as well.

 

[Circa Vintage Clothing]

Another vote for '60s - although care labels were a requirement from the '70s onwards, some manufacturers included them earlier. Prior to the '70s most garments had the information on the swing tag which was removed of course.

 

[thespectrum]

That's a great jacket & another vote for 60s.

 

[Birdie]

Thanks everyone! I appreciate the input 60's it is!