Help identifying label/maker

[intrigueu4ever]

This is a label of an amazing 1960's dress, I am not familiar with it, the belt also has a name inside which looks like "Shelli Sales"? maybe, maybe not, any ideas or help is appreciated
Thanks!

 

[DeCoDiVa]

I have seen some listing for 50' and 60s dresses. Tranell of Dallas label. I spent a few minutes on the 'net and didn't see much else.

 

[denisebrain]

I see Tranell ads in a Google news archives search...maybe you'll see your dress if you check in the 60s!

I couldn't help but wonder if Tranell is supposed to make one think of Traina-Norell, while the script looks a bit like Pauline Trigere's label.

 

[intrigueu4ever]

Thank you for those very keen observations, I also was only able to find a Tranell of Dallas, but no label photos for comparison, It's kinda sad cause this dress is in near mint condition and it is such a fabulous design. Thanks so much for your help!!

 

[rvsfam]

Joseph Friend owned Tranell of Dallas in the 1950's and 60's. He retired in 1965. I would be very interested in seeing the dress.

Tranell was an "every day" line and Lenart was a "better dress" line.