Help me date Nocona Boots, please.
- Thread starter Leisa
- Start date
lkranieri
VFG Member
Because of the timeless style of cowboy boots, I was not able to find an ad for Nocona boots that enabled me to identify this exact style, but virtually all of the ads that showed a boot dated to the (entire) 1970s, so my sense was that you are correct about the age of the boot. I did find a reference to Nocona as "the county seat and the boot capital" and a small 1959 article about the company which I will transcribe in a moment and post here.
Lynne
Lynne
lkranieri
VFG Member
Woman President of Boot Company Proves She's Right
NOCONA -- Miss Enid Justin, who went into business to prove her brothers were wrong, has been so successful at it that she has earned a unique place in American business.
Miss Justin -- president of the Nocona Boot company -- says she is the only woman in the United States holding such a position.
She got the job in 1926 when her three brothers decided to move the family leather goods company from this North Texas town to Fort Worth.
The company had been in Nocona since 1879, when H.(R.?) J. Justin (later H.J. Justin and Sons) set up shop after the Missouri-Kansas-Texas Railway passed through the town.
"I didn't want to leave Nocona; it was my hometown," Miss Justin said "So, I decided to stay and run the business."
She made the decision against the advice of brothers John Justin, Sr., the late Earl Justin and S.A. Justin, who moved H.J. Justin and Sons to Fort Worth and found themselves in competition with their sister.
The competition continues, although Miss Justin calls it "friendly competition -- as friendly as competition ever is." Her counterpart with the Fort Worth firm is a nephew, John Justin, Jr.
"We started right out with a break," Miss Justin recalls.
The 1926 oil boom had hit the North Texas area, and the high-laced boots made by the Nocona firm at that time were "just right for oil field men."
"When some of the men moved into other fields, they were walking advertisements for our company," she said.
Depression
The firm came through the depression and now has an average output of 300 pairs of boots daily. Production currently is limited to cowboy boots and Wellington-style half boots.
Miss Justin's firm is the largest payroll in the town of 4,500 employing an average of 20 to 100 people. Most of the employees are trained locally, and Miss Justin says they "love every minute of it." She feels the same way.
NOCONA -- Miss Enid Justin, who went into business to prove her brothers were wrong, has been so successful at it that she has earned a unique place in American business.
Miss Justin -- president of the Nocona Boot company -- says she is the only woman in the United States holding such a position.
She got the job in 1926 when her three brothers decided to move the family leather goods company from this North Texas town to Fort Worth.
The company had been in Nocona since 1879, when H.(R.?) J. Justin (later H.J. Justin and Sons) set up shop after the Missouri-Kansas-Texas Railway passed through the town.
"I didn't want to leave Nocona; it was my hometown," Miss Justin said "So, I decided to stay and run the business."
She made the decision against the advice of brothers John Justin, Sr., the late Earl Justin and S.A. Justin, who moved H.J. Justin and Sons to Fort Worth and found themselves in competition with their sister.
The competition continues, although Miss Justin calls it "friendly competition -- as friendly as competition ever is." Her counterpart with the Fort Worth firm is a nephew, John Justin, Jr.
"We started right out with a break," Miss Justin recalls.
The 1926 oil boom had hit the North Texas area, and the high-laced boots made by the Nocona firm at that time were "just right for oil field men."
"When some of the men moved into other fields, they were walking advertisements for our company," she said.
Depression
The firm came through the depression and now has an average output of 300 pairs of boots daily. Production currently is limited to cowboy boots and Wellington-style half boots.
Miss Justin's firm is the largest payroll in the town of 4,500 employing an average of 20 to 100 people. Most of the employees are trained locally, and Miss Justin says they "love every minute of it." She feels the same way.