Hestia Baby Style 50's Lighter ~ Anyone know Los Angeles history?

[joules]

Hestia Baby Style 50\'s Lighter ~ Anyone know Los Angeles history?

I love this miniature 50's pink enamel lighter (Made in Japan) I recently found. I'm a former resident of L.A., but I wasn't around when Al Sperling Co was in business, on 840 West Olympic, Los Angeles 15.
Richmond 9-6425

Does anyone know what this business was? I'm ever curious about stuff like this.

 

[Elsewhere]

Cute!
I can't help you -- and an internet search (as i"m sure you already know!) turned up nothing.

I'd say early/mid 50's, though :duh:

 

[joules]

Thanks Kristine! That's where I have it placed in terms of era as well. Guess we need an older L.A. resident to happen by. I love a mystery. I also think the hairstyle is pretty darn cool!

 

[Ookoo]

Google News archives brought up a mention of an Al Sperling Beauty Products Co at a different address in 1952.

Cute lighter! I can just imagine a fashionable lady lighting up with that.

 

[Elsewhere]

It sure does look like a Beauty Products logo -- and I can just imagine all the fashionable ladies getting their hair done in a cloud of smoke...

I suppose a lighter such as this might be a good way to advertise one's move to a new location post-1952...

 

[lkranieri]

A 1955 CA newspaper advertised:

"Revlon Products Supplied by Al Sperling Beauty Products Co., Inc.; 8400 Olympic Blvd; Los Angeles 15, California; PRospect 6425"

 

[joules]

Oh my word! You all are good. Mystery solved! Thank you so much. This thrills me to no end.

 

[The Vintage Merchant]

how did i miss this post??!!???

LOVE your cute little pink lighter!!!

 

[APrizeEveryTime]

Lighters this cute almost make me wish I smoked! Carrying it around and using it to offer to light other people's cigarettes doesn't seem quite right ...

 

[joules]

Light up, and pass me the bleach!

Thank you, Mary and MC!