amandainvermont
VFG Member
THIS ARTICLE interested me. I didn't realize the camel hair coat (we all HAD to own one in the late 50's) was a Jaeger "invention."
History of the Jaeger Label
- Thread starter amandainvermont
- Start date
GemGem
Registered Guest
New info on Jaeger, it has been bought by M&S this year.....
Marks & Spencer snaps up Jaeger fashion brand - BBC News
12/01/2021
"
Marks & Spencer has announced that it has bought the Jaeger fashion brand, which fell into administration last November.
M&S is taking on the brand, but not Jaeger's scores of shops and concessions.
It is now in the process of finalising a deal to buy its products and "supporting marketing assets".
M&S announced in May 2020 that it planned to stock other complementary brands to boost sales.
"
I'm unsure if they are keeping on any of Jaegers designers etc, but might want to update the vfg label resource info to reflect this new event. I do know that M & S have started selling 'Jaeger' online.
Marks & Spencer snaps up Jaeger fashion brand - BBC News
12/01/2021
"
Marks & Spencer has announced that it has bought the Jaeger fashion brand, which fell into administration last November.
M&S is taking on the brand, but not Jaeger's scores of shops and concessions.
It is now in the process of finalising a deal to buy its products and "supporting marketing assets".
M&S announced in May 2020 that it planned to stock other complementary brands to boost sales.
"
I'm unsure if they are keeping on any of Jaegers designers etc, but might want to update the vfg label resource info to reflect this new event. I do know that M & S have started selling 'Jaeger' online.