In need of help with dating and label - Everglaze dress

EmmaS

Registered Guest
Hi everyone - I recently found this dress with a matching jacket - and a label I've never heard of. It's obviously a German label, both pieces are made from cotton with many details that put them in the 1950s but the jacket seems to be a bit out of style - waist length with a belt. Does anyone know Everglaze as a fashion label? Thanks for your help!
 

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I don't see anything wrong with the set being 1950s, most dresses that had a fitted waist had a jacket that also ended at the waist, otherwise you lost the definition of the outline.
 
From what I've researched so far, Everglaze appears to be the name of the fabric. I did check out Etsy and saw one dress with the same label, but the label on that dress was American. I don't think I'm allowed to link it here, but if you search Everglaze on Etsy, you can see it. The tag even uses the same font as the label on your dress. I think your dress looks very 1950s or early 1960s but I am not an expert.
 
I agree Everglaze is the name of the fabric, it suggests the fabric is glazed cotton, which was popular in both the 50s and 60s.
 
First, thank you to all of you. I know the everglaze fabric, but this doesn't seem to be the fabric of this dress - there's nothing "glazed" here, only fine, soft and light cotton, very simple. I thought this might be a different label - especially because the writing is in German, and even if the name is the same, the design looks different. Anyway - thank you so much!
 
Oh Lynne - thank you so much! I've asked Google over and over but didn't find anything .... I'm from Berlin, Germany, and that's what I was looking for - perfect! That's it! Have a wonderful day!
 
I'm happy it was of some help to you...and sorry that I didn't realize you obviously understand German. My long-ago high school German enabled me to pick out words here and there, but perhaps you could post the translation here? I also found some articles about patent infringement lawsuits between Heberlein and Joseph(I think) Bancroft of the US, but I didn't determine who was accusing whom of the infringement.
 
I just had a look at the article :). It's actually from a Swiss newspaper, the NZZ. They say that Everglaze was an American invention, but Heberlein of Wattwil held the patent for the method, and passed that on in licence to other companies. Interesting stuff!
This more recent NZZ article talks about the company's history: http://www.nzz.ch/article7IDBW-1.461689 So the company finally closed in 2001. They produced fabrics, printed fabrics, developed special finishes (called "Swiss finish" in the US according to the article) and much more. Oh - and they produced Helanca! They didn't invent it, but bought the patent in 1931 and developed it further. See https://de.wikipedia.org/wiki/Helanca. There were many great, and pioneering, textile companies in eastern Switzerland, in Toggenburg like Heberlein, and of course St. Gallen. Wow, I have just learned a lot too!
 
I'd be interested in anything you find out about Helenca Midge if you have time to put it in another thread. A lot of the really nice 50s satin gloves I have are Helenca fabric.
 
Yes, in another source (www.muellerscience.com) he is listed as a textile technician from Switzerland ("1931 übernahm die Firma Heberlein vom Schweizer Textiltechniker Rudolf H. Kägi (oft als Amerikaner bezeichnet) das Verfahren des Kräuselgarns und liess es patentieren ("Helanca");") He was the head of Heberleins American branch.
 
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