John Cesare Guidi aka Cesare Giovanni Guidi
- Thread starter Patricia Henderson
- Start date
Catbooks1940s
VFG Member
lynne is aces with vintage research, so you're in excellent hands.
it's not a label i'm familiar with, i just popped in to exclaim how beautiful it is!
it's not a label i'm familiar with, i just popped in to exclaim how beautiful it is!
Patricia Henderson
Registered Guest
Thank you for your response Lynne. It's been driving me a little batty so I have been scouring the internet for anything and everything! This is a page translated from Italian to English but the important info is there. I had to share! I now think I am the proud owner of an incredible designer vintage dress!
John Cesare Guidi was born near Faenza, in Romagna, in 1908. His work in the fashion industry sees a progression from craft dress designer and cutter up to that of real fashion designer. Florence is the city in which is formed at the end of the thirties. After the war, as for other leading figures of Italian fashion, it is inevitable for him the Parisian tour. In the case of Guidi, the journey turns into a stay that gives him the opportunity to get acquainted Dior and to work as a draftsman in the famous atelier Fantechi of America. Back in Italy, Guidi can only go back to choose Florence, where he remained until the end of his brilliant career. He is part of the elect group of fashion designers whose models Giovanni Battista Giorgini want to see on the catwalk in the first Italian Haute Couture fashion show at Palazzo Pitti, in July 1952. Of Guidi like the impeccable way to trace the line of outerwear and the cut of the suit and is essential to appreciate the choice to use quality materials, those that only a renowned textile can offer (in this case, the Prato Lanificio Faliero Sarti). The production of Haute Couture earned him the affection of a select clientele, in which the names stand out of the cinema and high society (princesses Savoyard Susan Strasberg). In the sixties, before having success with the ready-to-wear, shares with other Italian colleagues intuition to focus on a line boutique: "It was the fashion boutiques, as revolutionary novelty in the world, the paper winning the Italian fashion: think of the famous printed Emilio Pucci or knitting Mirsa that in 1953 he received the coveted Neiman Marcus Award. Or to Avagolf, Guidi, Marucelli Sport, Luisa Spagnoli or Avolio [...] "(Sofia Gnoli, A Century of Italian fashion from 1900 to 2000, Rome, Meltemi publisher, 2005, p. 142). The Florence flood of 1966 deals a severe blow to the activity of Guidi, who, however, knows how to recover and lead the atelier of Via Tornabuoni n ° 2 until 1976. Then he was forced to retire for health reasons. He died in 1995.
John Cesare Guidi was born near Faenza, in Romagna, in 1908. His work in the fashion industry sees a progression from craft dress designer and cutter up to that of real fashion designer. Florence is the city in which is formed at the end of the thirties. After the war, as for other leading figures of Italian fashion, it is inevitable for him the Parisian tour. In the case of Guidi, the journey turns into a stay that gives him the opportunity to get acquainted Dior and to work as a draftsman in the famous atelier Fantechi of America. Back in Italy, Guidi can only go back to choose Florence, where he remained until the end of his brilliant career. He is part of the elect group of fashion designers whose models Giovanni Battista Giorgini want to see on the catwalk in the first Italian Haute Couture fashion show at Palazzo Pitti, in July 1952. Of Guidi like the impeccable way to trace the line of outerwear and the cut of the suit and is essential to appreciate the choice to use quality materials, those that only a renowned textile can offer (in this case, the Prato Lanificio Faliero Sarti). The production of Haute Couture earned him the affection of a select clientele, in which the names stand out of the cinema and high society (princesses Savoyard Susan Strasberg). In the sixties, before having success with the ready-to-wear, shares with other Italian colleagues intuition to focus on a line boutique: "It was the fashion boutiques, as revolutionary novelty in the world, the paper winning the Italian fashion: think of the famous printed Emilio Pucci or knitting Mirsa that in 1953 he received the coveted Neiman Marcus Award. Or to Avagolf, Guidi, Marucelli Sport, Luisa Spagnoli or Avolio [...] "(Sofia Gnoli, A Century of Italian fashion from 1900 to 2000, Rome, Meltemi publisher, 2005, p. 142). The Florence flood of 1966 deals a severe blow to the activity of Guidi, who, however, knows how to recover and lead the atelier of Via Tornabuoni n ° 2 until 1976. Then he was forced to retire for health reasons. He died in 1995.