One of the newspaper databases to which I subscribe is NewspaperArchive and it was there I found the article(s) originally. The exact same gift-giving-guide article appeared in a few newspapers in November 1936. Among them were West Virginia, Pennsylvania, New York, and North Carolina newspapers, so I assumed it was an (AP?) article distributed to several papers across the country.
The 1988ish information may have come from the same source, but I don't remember for sure, as I subscribe to a couple of newspaper databases.
The trademark information was found by Googling.