well, l wouldnt consider that true a 'mod' look, but it depends if you mean the 'mods' as in the group of uk youths who dressed a certain way in 60's or the more regular use of the term mod for modern..
personally it isnt mod, but then for ebay its a keyword for the era..and you will get the hits...
I agree its more 'dolly', as that does imply feminine and pretty and cutesy. I dont know of any Mod who would have worn something so pretty with all the eyelets etc..Mods wore blocky colours and plain blocked designs...
hth , dont mean to sound a purist as l'm NOT!!