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Indeed Melanie!My first impression was also 70's, just based on gut reaction from the label colours and that size in a circle (thinking of labels I have seen this doesn't generally appear until at least the 60's).
I can see why you thought them very English! we still have a stall selling this sort of underwear on the market here - and we need them! I was reading in the paper today England has been colder than Alaska recently.