Hi everyone! I’m a masters student at King’s College London and I’m doing a survey as part of my research for my dissertation module. And I need a lot of respondents. My topic is: What Motivates Members of Gen Z Prosume for Luxury Brands? Prosumption is a portmanteau of the words production and consumption. In terms of digital marketing, it usually refers to user-generated content (think Burberry’s Art of the Trench campaign or the Sartorialist blog). So if you were born between 1995 and 2005, I would greatly appreciate it if you would take the time to fill in the survey. It shouldn’t take very long, only 10 minutes max. Here’s the link to the survey, where you’ll also find more information about my research. https://kclbs.eu.qualtrics.com/jfe/form/SV_eagMmNxkwlbbdyu
