Loretta Young Label

fuzzylizzie

fuzzylizzie

Alumni
A collector sent these images to me, hoping I'd know about the label. I've seen Sterling items before, and the Loretta Young endorsement is ringing a very faint bell. The set looks 40s (it's a dress and bolero). Anyone have any info??

lorettayounghangtag.jpg


Lorettayoungdress.jpg


lorettayoung40sdress.jpg
 
I haven't seen this endorsement label before but I am not surprised. I think everyone in Hollywood had a label at one time or another! -- GLoria Swanson, Ginger Rogers, Margaret O'Brien, Shirley Temple, Patty Duke, Billie Burke, Zsa Zsa Gabor... to name a few, and there were more too! I wonder if the stars got a percentage or flat rate for the use of their names in endorsing a product.
 
Originally posted by Jonathan
I haven't seen this endorsement label before but I am not surprised. I think everyone in Hollywood had a label at one time or another! -- GLoria Swanson, Ginger Rogers, Margaret O'Brien, Shirley Temple, Patty Duke, Billie Burke, Zsa Zsa Gabor... to name a few, and there were more too! I wonder if the stars got a percentage or flat rate for the use of their names in endorsing a product.
Click to expand...

Or did the studio either sponsor/collect?
 
Maryalice -- I don't know... however sometimes I think it was the star who tried to make a bit of money as their careers failed -- such was the case with the BIllie Burke and Zsa Zsa... at other times it might have been the studios capitalizing on their stars' names.
 
In the case of Swanson, it was a calculated business move on her part. She was planning her big comeback - Sunset Blvd - and was working to get all the publicity she could.

The Shirley Temple line was a deal between her parents and a manufacturer. The studio designer was not happy to learn of it!

But some of the others seem to be the star capitalizing on her current popularity. I have a Dorothy Lamour labeled dress that is from the time that she was so hot, and this dress is from the time that young was getting popular.

Thanks, Sydney. That was interesting. I bet Loretta never wore Sterling Frocks!
 
On the news portion of google, the only reference I could find to "Pebble-Cool" Rayon Acetate was this:

The Wellsboro Agitator (Newspaper) - June 15, 1938, Wellsboro,...
Subscription - Wellsboro Agitator - NewspaperArchive - Jun 15, 1938
... WHITE OXFORDS BOYS' WHITE OXFORDS w Mr HOLLYWOOD DRESSES of PEBBLE-COOL ACETATE AND SPUN RAYON Of cparse they're styled in Holly lovely style details. ...
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Lima News, The (Newspaper) - July 22, 1938, Lima, Ohio
Subscription - Lima News - NewspaperArchive - Jul 22, 1938
Most of these are jnade of Pebble-Cool cloth (acetate and rayon) and many are thc famous "Spun-rayons" Glorious Colors and Patterns. ...
Related web pages


The Zanesville Signal (Newspaper) - June 2, 1938, Zanesville, Ohio
Subscription - Zanesville Signal - NewspaperArchive - Jun 2, 1938
HOLLYWOOD DRESSES I of PEBBLE-COOL ACETATE AND SPUN RAYON Of course they're styled in lovely style 5j details. They're made in cool pastel colors in rich ...
Related web pages



And then, the only reference I could find to Loretta Young Fashion Frocks is this:

The Sheboygan Press (Newspaper) - June 9, 1938, Sheboygan, Wisconsin
Subscription - Sheboygan Press - NewspaperArchive - Jun 9, 1938
Loretta Young frocks may not swing you Into the but they'll give you the glamour of Hollywood with their neat patterns their youthful linea that make lovely ... Related web pages


Kid Sister
Time Magazine - Time - Mar 6, 1939
In a section of "Dos" and "Don'ts" middle-income readers are advised to go in for "romantic" cotton frocks like Loretta Young's, but to stop thinking about ... Related web pages



So with the deco-ish kind of font on the hang tag, the newspaper articles and ads being around the same time range, I'd say the latest it could be is mid 40's, and more than likely is early 40's or late 30's as referenced by the articles/ads.
 
Thought I'd share this ad I found while looking for something else!

<img src=http://i41.photobucket.com/albums/e270/fuzzylizzie/lorettayoung1937.jpg>

May 1, 1937 Vogue
 
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