Mad Men returns -- 1969?

Jonathan

Jonathan

VFG Member
The final 7 episodes of Mad Men return on April 5 and a tantalizing glimpse was recently unveiled showing four of the characters... the question is when is it? We left them at the end of the first half of the 7th season in 1969 - in the weeks between the moon landing and Woodstock music festival but what date are dressed as here - spring 1970?

Don looks like he is finally embracing a slightly more updated style with a slightly wider pant leg, lapel and tie - he hasn't been the most fashion forward man at the office, something I thought was a bit peculiar considering he works in the creative side of advertising in Manhattan. Megan is in a white lace pant suit that looks like a hand-me-down from an Ann-Margret TV special. Sally is in her Sunday best, or perhaps her middle school prom dress? And Betty is wearing a summer evening dress that could be 1969 or 1975 - hard to tell.
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amanda, yes! megan's outfit is very late 60s cher, '67 or so, with those set in bells that flare from just below the knee, the crop top with ruffled sleeve hems, and low rise pants. i love it. those crop top pant sets were very popular then.

in other close-up shots of her in the outfit, it looks like she's wearing a pushup bra, which isn't period.

sally's baby doll mini dress is also late 60s. (length, empire waist baby doll, with the leg o' mutton inspired sleeves.)

yet joan and betty's dresses look 70s. so who knows.
 
Joan - that is what I was thinking about Megan's outfit too - more 66/67 than 69/70. It does look like Cher, but she was wearing those in 66 when she and Sonny became famous. Cher modelled in November 69 Vogue and her look is already longer and leaner - wraparounds and pantsuits etc.
 
jonathan, yes, it's around '67. while cher was wearing them for stage a little earlier, they didn't filter down to the masses until a little later. things didn't move as quickly then.

what do you make of peggy's red dress? it doesn't look like authentic vintage to me. the flutter cap sleeves and tiers are a bit holly harpish 70s, but not early 70s. then the length's too short for that period. i can't get a fix on it. to me it looks like a contemporary off the rack with a nod to the 70s.
 
I agree, Peggy's red dress doesn't look right either. I though it might be an early 70s evening dress that was chopped (Sally's might be that too) - something about Peggy's dress isn't right, and the long strand of pearls accessorizing it is very 20s retro, which is pretty much dead by 1969 (I don't like the jewellery set on Betty either - its old fashioned for 1969 - I think of rings, clunky bracelets, medallions, and big, chunky modern or ethno-inspired jewellery sttyles - leading into the chokers and chains of the early 1970s.
 
you're right about those 20s-length pearls. i remember having not pearls, but long strands of beads like that, and i was in junior high at that point, wearing them with the poorboy tops and hiphugger skirts.

betty's jewelry doesn't bother me because, like don, she's a bit behind the times. i can see her going to her jewelry box and picking out some older, fancier jewelry to wear to an event.

some people are speculating these shots aren't from a set, and that the show either ends or flashes forward to later, the mid-70s. that would make sense as far as the mixing of late 60s and 70s fashions, and would also bring us forward to the point where don, ted, and roger's 5-year contracts end. i think that's a good guess.
 
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