Coutureallure
Alumni
Mildred who? Only the most powerful woman in American retailing from 1965-1970. Read about her today on the Couture Allure blog.
Meet Mildred Custin
- Thread starter Coutureallure
- Start date
fuzzylizzie
Alumni
Great post. I love the jumpsuit that belonged to her.
What an interesting lady...a clothes horse and work horse!
Fascinating!
I purchased the pink, green and white hound's tooth "going away" suit I showed a couple of days ago at the Boston Bonwit Teller store in 1967. Unfortunately I did not keep the suit. Who knew????
Bonwit's was my favorite place to shop in Boston - although I couldn't afford to make too many purchases at a time.
I got one of my first "store" credit cards there shortly after I graduated from B.U.
Linn
I purchased the pink, green and white hound's tooth "going away" suit I showed a couple of days ago at the Boston Bonwit Teller store in 1967. Unfortunately I did not keep the suit. Who knew????
Bonwit's was my favorite place to shop in Boston - although I couldn't afford to make too many purchases at a time.
I got one of my first "store" credit cards there shortly after I graduated from B.U.
Linn
amandainvermont
VFG Member
to Jonathan for buying the dress.Indeed - interesting. I loved shopping at Bonwit's in NYC. I purchased quite a few suits there. I got some dresses as well and have none left, but do have some photos I'll scan at some point.
joules
VFG Member
That is so powerfully written, Jody, and the garment so beautifully presented. I am in awe.
Now I've learned some important facts about Mildred Custin, and Bonwit Teller. I only knew the store after her departure, but it makes a lot more sense in the total scheme of things, after reading your blog.
Now I've learned some important facts about Mildred Custin, and Bonwit Teller. I only knew the store after her departure, but it makes a lot more sense in the total scheme of things, after reading your blog.
Coutureallure
Alumni
The store's fortunes took a nose-dive after she left. I'll post a follow up about that, hopefully next week. Glad you all enjoyed it! I found her fascinating.
vintagedevotion
VFG Board Member
Very interesting read. How foolish of Bonwit Teller to force out such a powerful and talented businesswoman. They should have revised their policy just to keep her!Obviously, she had many more productive years. Thanks for sharing the post.
Wow! I knew about Bonwit Teller due to a vintage BT dress that I bought during my 3-month stay in Montreal, but just the general history and not much more. Very interesting! The BT dress I have is about mid-to late 60s, so right from that time! It's an absolutely fabulous piece and I knew that a store selling such a great dress even under their own label must be pretty special.
Karin
Karin