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These dresses are often hard to date. That said...it looks 60s by style.
As for rarity, no, not really rare as a brand, but there are some really lovely examples out there.
Yours looks quite elegant.
How does it close up? Does it have a metal or nylon zipper?
I agree with '60s in style, and the fact that the label does not say "dry clean only" and it's a dry clean only dress and the label in the LR says that, and is dated '70s - I think this dress is a little earlier but the classic style could put it anywhere in the '60s. The nylon zipper suggests it could be late '60s but perhaps it is a replacement for an original metal one.
Can you tell if the zipper is original or not? Satin marks easily so if it has been replaced there may be some stitching holes near the zipper.
I agree with '60s in style, and the fact that the label does not say "dry clean only" and it's a dry clean only dress and the label in the LR says that, and is dated '70s - I think this dress is a little earlier but the classic style could put it anywhere in the '60s. The nylon zipper suggests it could be late '60s but perhaps it is a replacement for an original metal one.
Can you tell if the zipper is original or not? Satin marks easily so if it has been replaced there may be some stitching holes near the zipper.