Ms. Sugar Dress

[EmilyJewel]

Hi

I bought a dress from the brand "Ms. Sugar", I've been researching online to find out the age and everything I've seen said 1980s. But I really don't think my dress is "80s". It's made of seersucker and has a 50s/60s look to it.

Do you know anything about the brand?

Thanks.

 

[Rue_de_la_Paix]

Hello,

Good afternoon. The term "Ms." came into common use in the language in the early 1970s, so your dress must be later than that date. There was a brief 1950s fashion revival in the 1980s.

We would need to see a photo in order to give you more information. There may be a member here who has seen the label, or who could search for more information on it. You could also try to Google, as you know. It is likely a brief lived label, a made up name used for 1 season's line of clothing, put out by a larger garment manufacturer.

 

[PersonalPursuits]

There was a Ms. Sugar that was trademarked in 1990, which I located at TESS (Trademark and Patent online).

Word Mark: MS. SUGAR
Goods and Services: (ABANDONED) IC 025. US 039. G & S: women's apparel; namely dresses, blouses, skirts, shorts and pants
Serial Number 74082435
Filing Date July 27, 1990
Published for Opposition
May 28, 1991
Owner (APPLICANT) AMRET, INC. CORPORATION ALABAMA 1 Retail Drive Montgomery ALABAMA 36110
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Abandonment Date February 21, 1992

 

[EmilyJewel]

Here's the dress. Mine is currently hanging to dry. But I found an image of the same dress online.

 

[Robin of Frocksley]

Hi, cute dress! I'm no expert, but the cap sleeve and mandarin collar styling definitely came back strong in the 90's. I owned a few blouses with those features at the time.