Need Help- Early Maidenform Bra

[vintagediva555]

Has anyone ever seen this Maidenform Bra style or label?
I believe it's 20's-30's but I'm not sure.

 

[lkranieri]

That's quite some bra, isn't it? Copyright information for the Half-way bra indicates it was copyrighted in 1937:

 

[lkranieri]

A 1937 publication titled Hygeia noted: "As a pre-natal brassiere, many women find Maiden Form's "Half-Way" ideal, because it supports well, but leaves the sensitive upper part of the breats unrestrained."

 

[vintagediva555]

Wow, I never would've thought of that!! Thank you so much for your help!