I love this film!
I'm sure it must have been intended to help re-establish and promote the Parisian haute couture business after the war, especially in its biggest market, America - its certainly got very high production values (did you notice that George Stevens did the photography? Could it be THAT George Stevens??)
What I found fascinating about seeing the 'ordinary' people in the street scenes was that nearly all the women had knee-length, 1940s suits or dresses. They wouldn't have had a hope of buying any of those couture garments being paraded in front of them! I'm not familiar with French history so I don't know about their rationing, but I'm sure it must have been incredibly tough, especially after being occupied by the Germans.
That over-ripe French narration is hilarious! The British Pathé cataloguer has obviously struggled with the names and there are some mistakes in their written notes. The ones I've spotted (I'll skip the ones everyone knows!) are Clé Monsieur, Manguin (written as 'Mangone'), Jacques Fath (the cataloguer wrote 'Vert'), Jeanne Lafaurie, Pierre Balmain (written as 'Balmous'), Carven ('Carbon'). I did some checking on this a couple of years ago, so I had my notes all ready!
Wonderful stuff! Thanks for sharing, vertugarde!
Sarah