Possible 30s dress and do you recognize the label?

furwise

furwise

VFG Vice President
VFG Past President
I am always super excited when I get an old dress and find a label inside.

This is a purple velvet dress with snaps at the hip, velvet buttons at the cuffs, a velvet button at the back of the collar, and two pretty flowers in at each edge of the square neckline. The shoulders have some additional fabric and small shoulder pads. The inside has a label on the side below the underarm that reads A registered original design with Fashion Originators Guild.

I would guess that this is a 30s dress. Would you please help me with dating?

Woops: Edited to say I found this label in the vfg label resource section. This appears to be a mid 30s dress.

Also is this label a recognized label?

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Thank you so much, Caryn
 
Brenda I just saw it and edited my original post to reflect that I saw it before I saw your post. That is awesome. I feel so lucky. Yay!

Thank you, Caryn
 
I think your dress (and I agree with a mid to late '30s dating) has been shortened and also, wonder if the rosettes have been added? They don't look original to me, but if you check to see if they've been sewn on with the same thread as the rest of the dress that will help determine their authenticity.

Nicole
 
Yeah the rosettes look off.. I'll bet there were some lovely little rhinestone dress clips worn at that spot that left a mark and someone thought they were "fixing" the problem
 
Lovely dress! I should think the FOGA label is recognized and appreciated more by serious vintage wearers and collectors than people who buy items because they have "labels" in them, since they can't be generally traced to a specific designer. The styling of these and the time period in which they were produced have more to due with their popularity than the label, IMO. I've only had the opportunity to own one, and the styling was really wonderful!

Yours does look to have been shortened, and I do think the rosettes were added; rhinestone dress clips would be perfect where those are.
 
Wow..I woke to up to a wealth full of assistance. Thanks so much.

You all were correct. The rosettes look like they were added with a little bit of black thread.

The bottom hem has the same bias or hem tape along the bottom as in the neckline but the thread is also black whereas the thread in the neckline is purple so that confuses me as to whether the dress was shortened.

Caryn
 
With the interior sleeve headers you show,and the shoulder emphasis of the design, it's late 30s - maybe 1937-39, or even 1940. If it is as late as 1939/1940, then the length isn't too far off. But it's also a time when a longer dress would have been shortened to stay fashionable. The snap placket does hang around for a while into the 40s, especially for a velvet dress where the zipper would be harder to insert.

How deep is the hem allowance and can you see any previous fold line?

Hollis
 
Hollis, Thanks for that additional info. The hem allowance is a 1/2 an inch and there is no previous fold line.

Caryn
 
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