Kristine, how are you tagging your items? Do you have one of those tagging guns?
Sandra, the people who make me nervous sometimes are the ones who ask about a return policy up front, the infamous "one liner email": Do you take returns? No other wording whatsoever . This is one of two things. the "bird in hand' shopper and the uneasy shopper. There are a lot of people who shop, typically in shopping centers where they can walk around to a bunch of stores that use the "bird in hand" method. A lot of times around holiday giftgiving or when buying a special occasion dress. They find something, they like it "pretty good" but think they might find something they like better, so they buy it just so they have something, and if nothing blows them away that is what they end up with, but if they find something more perfect, they buy the second and return the first, but "at least they have something" at any rate. This obviously doesn't work on the internet so well.
Then there are people who really, asking about the policy is really a code for "can i trust you?" as there are businesses out their who dazzle you pre sale but drop you like a cold potato once they have your money. Or they are just not confident with their ability to choose The best thing you can do sometimes, is it is not what your return policy is but that you respond to them to reassure them that you do care about their satisfaction and for the first group, subtley imply that folks need to be reasonably sure that "this is the one".
I usually reply to them that customer satisfaction is important to me. I do all I can to make sure that you are sure that you will be satisfied with the item before you make the purchase. I can teach you how to measure items that you already own to be a little more reasonably sure that it fits you. If after working together on it and you determine it is not the one, I can suggest to you other items in my shop that may fit you a bit better if this one doesn't, or would be happy to notify you when something comes in.
If you know they usually have one MO or the other, you can usually reassure them. The bird in hand people need to be assured that they are making the right decision. "This is apropriate for a cocktail party, right?" You "yes, it would be lovely for a summer cocktail party!" if you honestly think so.
One might wonder if it bites me in the rear that i am offering to take responsibility for determining what fits them, and i actually don't. It happens the 12th of never that they take me up on it, they usually just buy but wanted to feel me out if they were burned before. But on the occassion they ask for help, i sort of guide them into making their own conclusions. I am getting more and more people who have never bought vintage and are expanding their horizons about something other than buying by S/M/L and hoping for the best.
I do, when it comes down to it use the "store credit or 20% restocking fee thing but it almost never comes into play.
Chris