I enjoyed this article and thought others might as well. The author is the granddaughter of the original founders of the shop, which closed in the 1980s. From the article:
I’d watch quietly as customers tried on gowns in front of the store’s mirrors and the salesladies would gather to ooh and aah.
“She looks like a fashion plate,” they said, no matter what the woman looked like or how badly the dress fit. A seamstress would get on her knees and measure. With the pins still in her mouth, she’d say, “Right out of the pages of Vogue magazine.”
Not exactly: The dresses my grandmother sold... were priced for working-class people with fairy-tale aspirations