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I have seen this label a number of times before and if you searched for Casualmaker (one word) you would find a whole bunch of other garments for sale.
The name was first in use in 1955, the trademark was registered in 1956, and expired in 1997.
To properly date your item, we need to see a photo of the whole dress. That said, the fact that I don’t see the registered trademark sign, I would think it is from 1955.