Toronto Melbourne info please

Pretty Old Fashioned

Registered Guest
Can anyone give me any history of this label please?
I have searched in the usual places including VFG label resource and have come up blank.
Thanks
C
 

Attachments

  • IMG_20140704_105341.jpg
    IMG_20140704_105341.jpg
    183.8 KB · Views: 463
I live in Melbourne (Australia) and have never heard of it so if it's an Australian company it's unlikely to be large.

If you can show photos of the garment, plus the other labels we can help with dating and other information. There's also a Melbourne in Florida. It will be hard to find information because of the use of the place name as the label. Going by the label alone, I think it will be an '80s or '90s company.

Where are you based? That will help narrow down whether the label is an Australian one or a US one, so then company name databases could be searched.

I searched for Toronto in Australian business names and there are a hundred - none sound like fashion labels but your company may have closed a long time ago. If we know a date range to look at, it will help.
 
Thanks for your help , love your book and use it a lot.
I found the skirt in a Hobart, Tasmania op shop. I have seen the label in op shops before but this is the first time I have bought one.
cheers Chris
 

Attachments

  • IMG_20140704_125043.jpg
    IMG_20140704_125043.jpg
    137 KB · Views: 433
  • P1060504.JPG
    P1060504.JPG
    107.8 KB · Views: 386
I found a Toronto Fashion House in Melbourne, but I have no idea if that is related.

thanks for your help
Is that the one through hotfrog.com? I tried that link and it doesn't seem to go anywhere, I think it may be picking up on the words fashion and melbourne and points to a whole lot of online fashion.
Chris
 
thanks for your help
Is that the one through hotfrog.com? I tried that link and it doesn't seem to go anywhere, I think it may be picking up on the words fashion and melbourne and points to a whole lot of online fashion.
Chris

If you click on the word "THESE" in my prior post it will take you to a page with just a couple of references to the Toronto Fashion House. The first hit gives you very little information, but it does give you an address for the Toronto Fashion House, so there was a place by that name.
 
Thanks for the info Lynne - it looks like Toronto was a fashion house located at 183 Flinders Lane in 1983 - that used to be the heart of the Melbourne fashion manufacturing world in the '50s and '60s and there are still a few businesses there but most have moved out to the suburbs.

Chris, glad you like my first book - I've heard the op shops in Tasmania are great! A friend picked up a leopard print House of Merivale '70s jacket last week from Hobart, I'm a little envious. Another found a pair of ladies shoes, circa 1803 - that predates almost all Australian settlement - and they were $3. I dream of such finds.

The size label and skirt look early '80s, so that tallies with the '83 registration. They look to me like the sort of mid-range label you'd find in Myer and high street boutiques in nice neighbourhoods.
 
If you click on the word "THESE" in my prior post it will take you to a page with just a couple of references to the Toronto Fashion House. The first hit gives you very little information, but it does give you an address for the Toronto Fashion House, so there was a place by that name.

Many thanks:)
 
Thanks for the info Lynne - it looks like Toronto was a fashion house located at 183 Flinders Lane in 1983 - that used to be the heart of the Melbourne fashion manufacturing world in the '50s and '60s and there are still a few businesses there but most have moved out to the suburbs.

Chris, glad you like my first book - I've heard the op shops in Tasmania are great! A friend picked up a leopard print House of Merivale '70s jacket last week from Hobart, I'm a little envious. Another found a pair of ladies shoes, circa 1803 - that predates almost all Australian settlement - and they were $3. I dream of such finds.

The size label and skirt look early '80s, so that tallies with the '83 registration. They look to me like the sort of mid-range label you'd find in Myer and high street boutiques in nice neighbourhoods.

Thanks to you both for your help.
 
Below is an image of the tailored Toronto of Melbourne shorts I picked up today at the opp shop.
 

Attachments

  • image.jpg
    image.jpg
    49.3 KB · Views: 394
Thanks for the info Lynne - it looks like Toronto was a fashion house located at 183 Flinders Lane in 1983 - that used to be the heart of the Melbourne fashion manufacturing world in the '50s and '60s and there are still a few businesses there but most have moved out to the suburbs.

Chris, glad you like my first book - I've heard the op shops in Tasmania are great! A friend picked up a leopard print House of Merivale '70s jacket last week from Hobart, I'm a little envious. Another found a pair of ladies shoes, circa 1803 - that predates almost all Australian settlement - and they were $3. I dream of such finds.

The size label and skirt look early '80s, so that tallies with the '83 registration. They look to me like the sort of mid-range label you'd find in Myer and high street boutiques in nice neighbourhoods.
Awesome! I will be in Hobart in late September, Op Shops here I come :clapping:
 
I opened a box in my stockroom and found a '60s skirt with the Toronto Melbourne label! Thanks to this thread - and Lynne's researching - I know about the company now. It's a cute skirt too.
 
I have a Toronto Melbourne brand tailored,
navy skirt front.jpg
navy, pleated, mid-calf skirt, which I purchased second hand from a stall at the Vic market in the 1970s when I was wearing vintage clothing before we called it vintage. I would have said it is 1930s. I am now selling off my old clothes, which I thought I'd keep for daughters to dress up in, then had 3 sons instead. Now it's time to cull ! I would be interested to hear opinions on date of design, and would welcome purchase enquiries. Susan
 

Attachments

  • navy skirt label.jpg
    navy skirt label.jpg
    82.1 KB · Views: 111
Hi Smdav, and welcome to the forums.

Your skirt is a classic style that was popular in many eras but the label, listing centimetres rather than inches, suggest it was manufactured post 1970. The Australian sizing system changed in about 1967 and most labels feature both systems until the early '70s.

The size is also consistent with '70s, as you can see from the chart I created in this blog post: a '71 label had a size 12 as 66cm waist and a 97 hip, suggesting your skirt might be very early '70s, about 1970-72.

I hope that helps.
 
I wondered about the cm labels. Also the polyester/ wool/ rayon mix. Polyester started being used in the 1940s and Rayon about the same time. It wasn't new when I purchased it and the length would be a bit weird for a 1970s made item. I wondered if it used cm as a European custom going back much earlier. Anyway, I'll put a question mark on the era. Thanks for your input. Susan
 
Hi all. I have woolen Toronto of Melbourne skirt which features the old embroidered logo on the tag. I believe it to be from the late 1950s to early 60s. Still has the SSW tag underneath as well.

IMG_0812.jpg

IMG_0817.jpg
 
Back
Top