Viyella?

Patentleathershoes

VFG Veteran
VFG Past President
I know we have mentioned Viyella before...its a wool/cotton blend.

I have recently found a tie with the word "Viyella" much more prominent than either maker or the store. it shares the tag with the maker but that fact being Viyella handwoven in scotland has much larger marquee value than than the actual maker

Is Viyella desirable in any particular way, or was it just marketed very heavily at the time like some other blends.


Chris
 
Chris, I had a shirt out of that last year. Let me see if I can find my research.
 
Here is a post Sue made about it.

My hubby was a real viyella shirt fan in the
70s/80s and it is super soft.


WordNet Dictionary
Noun 1. Viyella - a fabric made from a twilled mixture of cotton and wool

Related Words
cloth, fabric, material, textile, trademark

Sue


You might also want to do a search on this board for viyella. There are several posts that come up on a search.
 
Maybe i should play up the softness.

Funny is i have an almost identical tie...very close in pattern that is 100% and a little fuzzy...
 
hi..just to let you know l just replied to this in the private forum...
thanks sara
 
Viyella was the name of a long-lived British fabric/garment wholesaler who, I think, patented the textile in question.

Someone else may put me right, but this is what I'm aware of.

Like other big wholesalers (I'm remembering Courtaulds or Horrockses but actually thinking of that other northern British firm bought by Courtaulds... er... the men's dress scarf ones - Tootal!!) they hired other brand manufacturers or individual designers to do lines - I think Quant and ?? Jeff Banks did Viyella lines amongs others (Liz? Senti? help?)

I find relatively recent stuff with the Viyella brand label in it, as I think they're still going, or at least, were marketed into the 90s.

there's definitely more info out there - you've just got my 4 am brain's memory here.
 
well thats kind aweird ..cos l wrote a huge message explaing about viyella....as l used to be a fashion buyer for a dept stores' fashion dept...we would got o viyella and buy in 70s-8-s...similar to burberry, aquascutum, country casuals, jaeger of the time...in coordinates, very upper class....bought out in late 80s....

wool mark brand, very countryfied, sloane ranger....not a big name currently here in Uk...perhaps middle east...although with Pringle and other trad wool brands re-emerging with their younger designers....


this is a rough overview of my earlier LOSt tome...
sara x
 
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