I am no expert on shoes, but I would say 40s...the ad's shoes (and most shoes by the 50s) look higher and lighter in the heel to my eye. The ad does throw me a little, as I would have pegged those styles as ca. 1947-48. By the way, I would like to place an order for all the shoes in the ad, and your beautiful shoes too! ;)
They sure look the part for 40s, and I would have listed them confidently as such. That ad is throwing me a bit, too, but I guess you can't argue with an ad from a dated magazine!
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