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Here is another example from the Met
https://www.metmuseum.org/art/collection/search/86459?pos=163&rpp=30&pg=6&ft=bathing+suit
I did find another museum listing which attributed the label to “The Hygienic Corporation” but I found no evidence of such a company...
Actually looks like a university library but here it isVictoria, can you share the museum link you found that attributed the other label to The Hygienic Corporation?
Actually looks like a university library but here it is
https://digital.library.unt.edu/ark:/67531/metadc1727842/
...I found no evidence of such a company...
The only Hygienic Corporation I found was based in Ohio and that was in the 1990s, so I agree that that attribution seems to be incorrect.
I'm thinking the company may have been trying to align swimming and exercise in general with health promotion and hygeine.a strange name for a clothing company
Now I want to know what THAT isHygienic hypnotism
I think it might be one of those words whose meaning has morphed over time. The origin of the word is about healthy living in general, rather than specifically cleanliness and sanitation as it tends to mean today.
There was also the whole health spa and Clean Living movement in the late 1800s and early 1900s. Has anyone else seen the movie The Road to Wellville? An offkilter movie, with Matthew Broderick & Antony Hopkins.The novel by the same name was loosely based on the history the Battle Creek Sanitarium (as opposed to Sanitorium) founded by JH Kellogg - lots of eccentric "methods", and lots of famous clients. His brother made millions bringing Kellogg's corn flakes to the masses, but the two of them had a falling out over the addition of sugar to the recipe. Among other things. JH was also a leading voice in the Eugenics movement. I have a feeling that some of these movements and belief systems were adjacent.
yeah, heaven knows! Maybe there used to be unhygienic cement?I can believe that, but...hygienic cement?