French-speaking (more or less) here

.
First and second are perfume ads - correct. The perfume is called Mon Amie Elisabeth (My Friend Elisabeth) - by Babani. It "captivates with the essence of Russian leather".
Third is an ad for two perfumes "for winter" - Oeillet and Chypre. It also says that they are actually perfume bases, which can be used to personalize one's scent. Large flacons of a value of 100 francs are offered at the price of 35 francs - the occasion being the reopening (of the stores I assume - it doesn't say more).
Next one is an obituary for monsieur S. Babani, importer (doesn't say of what), and it mentions his brother V. Babani.
The next ad advertises house dresses to Babani's elegant clients, priced at 125 francs or below.
The business listing lists V. Babani as dealing in oriental articles, and for S. Babani "natural bamboo"... whatever they meant with that really. Seems to tie in with the obit above. Both list S. Babani at the same address, 22 rue Meslay. So that must definitely have been the brother of Vitaldi Babani.
The last ad advertises a bed jacket in warmly quilted pongé for 69 francs. The rest of the snippet advertises rubber gloves and a carpet soap by Bon Marché... what a mix!
We do have a label entry for Babani too...
http://vintagefashionguild.org/label-resource/babani/
I think I've seen a couple of Babani pieces in an exhibition last year. I would love to see a full photo of the robe too!