Chanel copy ad

[claireshaeffer]

Can you help me date this ad? Also, what is a long coat yoke?
Why is the lined jacket less than the one with a long coat yoke?

Many thanks, C

 

[Rue_de_la_Paix]

Claire,

What a great ad, really nice to see a early ad for Chanel. I think the copywriter or typesetter made an error in capitalizing the "Y" in yoke. It should read "Long Coat, yoke and sleeve lined". So the shorter jacket has a full lining, and the long coat has only the yoke and sleeve being lined. So there is no "long coat yoke".

The photo is rather grainy, so I cannot see the details on the hats, but the dress, shoes and hats all are mid to late 192os. I am leaning to 1927-1928 ish.

My guess is the jacket is less $ simply because it is shorter in length.

Thanks for sharing this great photo.

 

[claireshaeffer]

Thank you Barbara. Your note about the way it was written makes sense for the short coat to be less.

 

[Jonathan]

I think its a 1926 or 1927 Rolls Royce Phantom, and the length of the coat with the tight cloche looks 27/28 to me too, so c. 1927?

 

[Circa Vintage Clothing]

I agree with Barbara and Jonathan, and also wanted to mention that I don't think it's ad for Chanel, more than Best's is copying them. That's why "Chanel" is in inverted commas, and why it says "Best's makes them a fashion....at reasonable prices".

 

[claireshaeffer]

Nicole, I should have been more precise. It's for a Chanel copy. Based on my research, manufacturers and retailers had to pay a license fee to use the designer's name.

 

[cmpollack]

Thanks for sharing this great ad, Claire--and thanks Barbara and Jonathan for shedding further light on it!

 

[claireshaeffer]

I think it's great fun that the hat and car were so helpful!