Forever Young By Puritan dress (1930s??)

laurenm

laurenm

Registered Guest
Hello again,
The label resource puts this in the 1930s.....would the shoulder pads be original? The lace/rhinestoney details are unusual to me for that era....but I don't know much about the 30s.
Any thoughts re this dating or anything else about this....it certainly doesn't strike me as a 'forever young' sort of look.....how would you describe these sleeves?
Thanks to all,
Lauren
 

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Labels are sometimes used for decades - your dress is not 30s. I'd say 40s to early 50s.

"Forever Young" was a line of clothing for women "of a certain age" who wanted to still see themselves as fashionable/hot. That's why Gloria Swanson was a great face for the brand.
 
mags_rags said:
"Forever Young" was a line of clothing for women "of a certain age" who wanted to still see themselves as fashionable/hot.
Click to expand...

LOL! That's probably why I have several Forever Youngs in my wardrobe! That's me all over :hysterical:

I agree with a late '40s to very early '50s date for this dress - and it's totally something I would wear if it were my size.
 
Me too Nicole! They weren't made for super skinny juniors, more for a "full figured woman". But yet some class and sex appeal, especially compared to modern L/XL/XXL spandex stuff.
 
Thanks everyone. It reminded me of alot of things. It looked like a dress my "Baba/Grandmother" had at one point and also was reminiscent of her circa 1920s wedding dress with a drop waist....the pleats or whatever they are called at the hip gives it that feel or look even though there is the waist... Understated, timeless, beautiful and self assured.....forever young like my wonderful grandmother was. So, should I submit the label under 'from a 1950s dress'?
 
Gloria Swanson became the spokeswoman for Forever Young in 1951. I thought that was when the label was created, but apparently they were around for a short time before then. I think all the labels after 1951 say Gloria Swanson on them, so this must be before then but not by much - 1948 at the earliest.
 
The drop waist is an illusion because it was made for a matronly figure. With 'I gave birth to five children' breasts and waist, the proportions of the dress would work.
 
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