Help with dating/information on a LUREX piece!

T

themuseupstairs

Registered Guest
Hello! I found this dress at a Goodwill in Winter Park FL. I have tried to do research on the piece but am coming up inconclusive due to the tag/brand and style of the dress. I know that LUREX is the name of the metallic thread material but the tag (photo below) looks as if it was possibly the brand name. Does anyone know what time period this dress may have been from based on the form or have any information about LUREX as a brand or the tag in general. Any help or insight would so very appreciated. Thank You!!
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Lurex is a trade mark for the metallic thread - like Hoover is a trade mark for vacuum cleaners. The best known brand sometimes becomes so associated with the product, that everyone calls it a hoover, even if it was made by someone else. Same with Lurex.

https://www.lurex.com/

Ursula Brych "Junge Mode" is the brand /maker of the dress.

I'm getting a 1960s vibe, maybe? 60s does 20s. What kind of fastenings does it have?
 
Retro Ruth said:
Lurex is a trade mark for the metallic thread - like Hoover is a trade mark for vacuum cleaners. The best known brand sometimes becomes so associated with the product, that everyone calls it a hoover, even if it was made by someone else. Same with Lurex.

https://www.lurex.com/

Ursula Brych "Junge Mode" is the brand /maker of the dress.

I'm getting a 1960s vibe, maybe? 60s does 20s. What kind of fastenings does it have?
Click to expand...


Thank you so much! I will need to look into LUREX a little more. I am new to researching vintage and really appreciate your help.
I have attached a photo of the fastening. Thank you again!!
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Rue_de_la_Paix said:
Looks 60s does 20s to me. The shop was in Germany?
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The shop I found this in was in Winter Park, Florida. Guessing it somehow made it's way over and was placed in a Goodwill. I am so happy with the find, it's a personal piece for me and I just had to know a little more about it. Thank you for the input though. Every little thing helps!! :)
 
It might look more recent to some, with that zipper, yes. But, if it is recent, why would a company use Lurex as a way to sell the garment? Lurex was no longer a selling point after the 1970s, as it had been around for 2 decades at that point. So it seems it must be earlier. Also "Young Modes" seems such a 60s or 70s term to me also. Zipper aside, I am still thinking this is older, 60s or 70s.
 
Rue_de_la_Paix said:
It might look more recent to some, with that zipper, yes. But, if it is recent, why would a company use Lurex as a way to sell the garment? Lurex was no longer a selling point after the 1970s, as it had been around for 2 decades at that point. So it seems it must be earlier. Also "Young Modes" seems such a 60s or 70s term to me also. Zipper aside, I am still thinking this is older, 60s or 70s.
Click to expand...


Very good points Barbara.

I hope the OP will let us know about any other labels.
 
So sorry for the late response. There are no other labels on the garment. No washing or care instructions.

I can provide a better photo of the labels after work today.
 
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