I found ads for Youthcraft “Styled to the size” from 1946 to 1950. They may have been manufactured earlier or later, but the resource I used only found five ads, for that date range. Also, all the ads noted they were junior size garments.
It is made of wool gabardine, a great quality fabric, color is lovely, and the style is wonderful. The sleeve cuffs should be turned up, and they look really great, as does the lapel, the covered buttons, and the flaring skirt of the coat. Depending upon the condition of it, the coat is certainly worth something. This coat looks like late 1940s to me. Does it have shoulder pads?
Thank you for your response! It does have two small holes. But the color is really bright. No shoulder pads. I post more photos
It appears that the trademark was registered in 1949 and was renewed in 1969 then expired in 1992. They claim first use of the name in commerce in 1946 which is consistent with the ads Lynne found. Beautiful coat! I think likely late 40s/ early 50s
Gorgeous! The buttons on the sleeve cuffs are probably replacements - they would have matched the others originally. And I am thinking this label would be a good candidate for the VFG's Novelty Label collection, if OP would like to submit it.
