Palm Springs P.S. I Love You Attracted to its year-round sunshine and relative seclusion, Palm Springs has been a playground for A-list celebrities since the 1930s. This once rustic outpost and hideaway experienced a post-war housing boom driven by Hollywood's elite, transforming it from a sleepy desert town into a mecca for experimental modernist design and architecture. Claiming the world’s largest concentration of mid-century modern architecture, today, its premier event, Modernism Week, attracts over 100,000 visitors from around the globe to celebrate its uniquely modernist aesthetic and cultural offerings. This week we have a vintage Palm Springs fling in mind as the VFG gets ready for some hot summer fun in our coolest retro resort wear.