Who is this1970s vintage American prairie dress by?

Hello everyone

I got this beautiful vintage dress today, I am guessing it's 70s but it might not be! It only has the care label in it and I was wondering if anyone had any tips and tricks on how I could work out where it might've come from? I am not familiar with american vintage brands

it is a 100% cotton maxi dress, it laces up at the front through the crochet trim and has a zipper down the back. It is a navy blue with a floral print with then the bodice, flared cuffs and flounce at the bottom being in a striped brown/cream floral print. It features crochet trim at the flounce and sleeve cuffs. I would personally describe it as well made, the seams are neat and machine stitched raw edges- stitching all seems to be in cotton or polycotton thread- as you can see from the first image.
The zip at the back is brown and metal and is a "TALON" brand of zip, this has been nicely inserted as a hidden zip- image 2. The care label is attatched to the bottom left section of the semi-circle fabric in the inside of the dress that lines the neck and upper section of the zip.

Here are some photos, no worries if no luck, thank you for looking! I do love vintage and always want to know any more that i can!

apologies for poor lighting but i hope these are helpful enough! the top of the label says: made in california

the black cord to me looks like it's possibly not original- its quality doesn't seem to fit with the dress- it feel like a synthetic fibre compared to the rest of the dress

 

Try looking up the RN number on the label:
TextileRN - Basic Search (ftc.gov)

It's difficult to read in your photo of the label... Is it 17896? If so, that is coming back as MARCO FABRICS MANUFACTUING.

I think it likely that your cute dress was simply a department store item with no "name" brand.

 

ooh thank you so much that's very helpful!

Yes I couldn't make it out in the dark last night either, I believe it is- 17696
When I searched it it came up with guild lingerie of california, time to do more digging!

thank you for your help

 

It looks like 17896...

 

Hello x
Yes it certainly does in that image! I think in the daylight though (that first image certainly isnt the best) it looks more like a 6, although it is rather faded!

 

Definitely agree.

 

Thank you everyone for your help!

Ah thank you Mary I shall know for the future it is the facing!

Now I've just come accross the exact same dress on etsy and it appears to still have a brand label in!

So looks like it's probably a Frederick's of Hollywood dress! Not sure if that's a standard price for a dress by them but glad mine was less than 10% of that!

 

Great sleuthing!

 

Love the sleuthing and love the dress!! Thanks for sharing.