Loomtogs shorts

[Vintagiality]

Hi all,

I am trying to date this pair of shorts and thought they were late 60s but then I saw on trademarkia that while the business has existed since 1929, the trademark wasn't registered until 1973 so I figured I was wrong and they are likely from the 70s. What keeps bothering me is that all the labels I have seen online from 70s Loomtogs had a completely different design and I saw a number of listings that attributed the label style like on mine to the 50s and even the 40s (like this website that had a fair amount of info about one of their designers http://www.jeannecampbell.com/design/loomtogs.html ) and gives a label example with the registered trademark symbol.

I would appreciate any feedback.

Thanks
Victoria

 

[poppysvintageclothing]

Cute shorts, that label looks pretty old. I think they may be from the 1940s or early 50s.

 

[Vintagiality]

Thank you Mary Jane. I wonder if it’s possible that the trademark registration info on trademarkia is wrong. Has anyone ever run into that?

 

[Alice M]

Thank you Mary Jane. I wonder if it’s possible that the trademark registration info on trademarkia is wrong. Has anyone ever run into that?

I am pretty sure that I have run into that problem with an Australian brand name where Trademarkia disagreed with newspaper articles about when businesses merged and old brand names were ceased. So while I am still not sure who was wrong, someone was and 50/50 it was Trademarkia.