emmapeelpants
Alumni
<center>It’s a woman’s world: Men designing women</center><left>
<P>
In an era of feminism, and where female designers radically altered the face of fashion, what about the men? A new type of male designer appeared in the 1960s, less domineering and starchy than their predecessors (like Hartnell, Amies, Steibel, Cavanagh and Morton). They were designing FOR women, catering to tastes newly set by the likes of Quant and Foale and Tuffin. That is not to say that they were mimicking their female counterparts, merely sharing their market. Young buyers were respected for their new disposable income; no longer supported by husbands and lovers, they had jobs and an unquenchable desire to look young and radical. Fashion had known nothing like it, and the male designers took this to extremes.
<P>
<center>John Bates
<P>
<img src="http://members.sparedollar.com/talentedamateur/johnbates.jpg" border="1">
</center>
<P>
Well I had to do it. Possibly one of my favourite designers of the period, John Bates was radical and uncompromising with his designs. He embraced the new youth movement with a similarly opinionated approach to design that the ‘old-school’ designers had in the earlier part of the century.
<P>
<i><center>"I hate girls not making an effort, and with a slovenly attitude to their appearances. I often see super girls who are very nearly smashing, but not quite there, simply through lack of effort." Adding hastily, "Of course this applies just as much to men!"</i><BR><SMall>Designs on Men. 19 Magazine. April 1969</center></small>
<P>
However, unlike them, he was fascinated with this dominance of youth, confidence and the entirely new fashionable figure. Since his career continued until the end of the 1970s, I have decided to concentrate on his earlier work which is most representative of his contribution to the Boutique movement.<P>
The true background to his association with the 'Jean Varon' name is fuzzy, depending on where you read about it. Bates himself claims he was invited to start the label and that he came up with the name himself, whereas other sources claim he was invited to be sole designer for the existing Jean Varon firm. He had no formal training in fashion, having worked in journalism and, allegedly, as a window dresser for Mary Quant's Bazaar boutique. He trained at Herbert Sidon of London in the late 50s and started at Varon in the early 60s, possibly 1960 (again, depending on the source you read). After early attempts at radical design were thwarted by what large department stores (such as Fenwicks) required for their rather old-fashioned clientele, Bates eventually hit his stride as a designer in around 1964, catching the attention of British Vogue (who were always eager to find the 'next big thing'). The increasing popularity of Mary Quant, Foale and Tuffin et al enabled Bates to break the somewhat 'staid' mould he had been forced into.<P>
He took the gradually rising hemlines and raised them higher. He took the new, more boyish lines and made them straighter. He took bizarre and often unworkable textiles, experimenting with how he could use them. He was also amongst the first designers to use the emerging op-art textiles in his work. Jean Shrimpton appears to have been the natural model for his work at this time.
<P>
<center><img src="http://members.sparedollar.com/talentedamateur/johnbates1.jpg" border="1"> <img src="http://members.sparedollar.com/talentedamateur/johnbates22.jpg" border="1">
<BR>
<i><small>Left:John Bates with Jean Shrimpton wearing one of his designs, 1965. Right:Black and white empire line maxi, c.1965</small></i>
</center>
<P>
When there was no more leg to be revealed, he started removing fabric from the midriff – creating the cut-out effect, filled with transparent or loose-weave fabrics.
<P>
<center><img src="http://members.sparedollar.com/talentedamateur/johnbates3.jpg" border="1"> <img src="http://members.sparedollar.com/talentedamateur/johnbates4.jpg" border="1"></center>
<BR><i><small>Left:Bates' dress for Jean Varon which won the Museum of Costume's Dress of the Year award in 1965. It was also featured in Vogue in January 1965 and described as a 'skimp' dress. Right: Mesh middle full length evening dress c.1965. The top is cut like a bra-top in black moss crepe. The same top featured in the Emma Peel design 'Flash'.</small></i>
<P>
He was the first designer to really see the external potential of underwear; there really is a very fine line between your average 60s undies and some Bates outfits!
<P>
<center><img src="http://members.sparedollar.com/talentedamateur/johnbates2.jpg" border="1"> <img src="http://members.sparedollar.com/talentedamateur/johnbates18.jpg" border="1"> <img src="http://members.sparedollar.com/talentedamateur/johnbates19.jpg" border="1">
<P>
L-R: <I><small>"1965 Miniscule bra, short short skirt, sugar pink taffeta under white lace. Young Idea's new plot for showing off suntan in the evenings. By John Bates for Jean Varon, 12 gns." From Vogue, January 1965; 'The smallest dress in the world', 1965; Honey magazine January 1965 featuring John Bates designs on the front.</i></small>
</center><P>
Also radical in his choice of fabric, Bates was amongst the first to experiment with PVC and in this piece in my collection, a type of bacofoil!! The body of the dress is made from a textured synthetic which has such a stiff feel that, teamed with the foil trimmings, renders the dress almost entirely unwearable. I’m sure it WAS meant to be worn, but these early pieces were very heavily stylised.
<P>
<center><img src="http://members.sparedollar.com/talentedamateur/johnbates5.jpg" border="1"> <img src="http://members.sparedollar.com/talentedamateur/johnbates16.jpg" border="1">
<BR>
<i><small>Left:Silver 'Space Age' dress, c.1966 (apologies for the very poor photo - the dress is currently elsewhere and these were the only shots I had!) Right:John Bates pattern available through the Daily Mail newspaper. Original envelope is postmarked September 1966. Note the super-mini skirt and silver trim and buttons.</small></i>
</center>
<P>
His designs for Emma Peel in Season 4 of The Avengers, demonstrated a youthful arrogance and determination. It had been a commonly held belief that Television could not cope with bold patterns and shapes, but Bates designed a large number of costumes with lines, circles and stripes in a demonstration of his skill as a designer. They worked and were such a departure from the clothes commonly seen on Television that they were an instant hit, sold out in shops across the country and secured his fame and popularity as a designer. He also defiantly raised her hemlines, left no hem so they could not be lowered again and showed her midriff. All of this was designed before the mini had really ‘hit’ the country, and was broadcast at the same time it did hit. He also created controversy by eliminating the 'leather' element of the Cathy Gale and earliest Emma Peel episodes. He used PVC with stretch jersey, snakeskin and fur instead for a softer, more feminine look.
<P>
<center><img src="http://members.sparedollar.com/talentedamateur/johnbates7.jpg" border="1"> <img src="http://members.sparedollar.com/talentedamateur/johnbates8.jpg" border="1"><BR><img src="http://members.sparedollar.com/talentedamateur/johnbates9.jpg" border="1"> <img src="http://members.sparedollar.com/talentedamateur/johnbates10.jpg" border="1"><BR><img src="http://members.sparedollar.com/talentedamateur/johnbates11.jpg" border="1"> <img src="http://members.sparedollar.com/talentedamateur/johnbates12.jpg" border="1">
<BR>
<i><Small>L-R: 'Crucifix' positive/negative dress and coat set 22 gns; 'Dangerous' black and white crepe fighting suit 13gns; 'Flash' blue lamé bra top and hipster pant set, also had a matching modesty jacket; Snakeskin jacket; PVC and jersey fighting suit worn with the Kangol beret and skin-print scarf; 'Karate' trouser suit - trousers often worn with black sleeveless poloneck top.</i></small>
</center>
<P>
Bates was also famed for his radical approach to accessorizing, which was demonstrated in his commissioning the beret (by Kangol), gloves (by Dents), tights and shoes (by Edward Rayne) which were integral to the Emma Peel wardrobe. He wanted control over the entire look, designing hats and tights to be manufactured by others for the sole purpose of matching his clothing designs.
<P>
<center><img src="http://members.sparedollar.com/talentedamateur/johnbates6.jpg" border="1">
<BR>
<i><small>4/2/1965-London, England- This Mod outfit, designed by John Bates of the Jean Varon Fashon House, may cause a few raised eyebrows this summer. In heavy-ribbed all-cotton white, it is a simple shift with a floral collar. The unusual stockings are looped with roses and bows.</small></i>
</center>
<P>
Aside from these radical and totally innovative pieces which became his trademark, Bates was also famed for his feminine designs – something some lesser male designer might have forgotten in the pursuit of total innovation and attention seeking. His designs were unashamedly attention seeking, but retained the femininity which kept his customers coming back for more. His signature designs included lacey babydoll mini dresses and empire line maxis in a wide range of colours and patterns.
<P>
<center><img src="http://members.sparedollar.com/talentedamateur/johnbates17.jpg" border="1">
<BR>
<i><small>Left: 'Spice' babydoll mini dress, c.1966-67.</small></i>
</center>
<P>
Last but not least, here are three of four original John Bates designs I managed to aquire last year - needless to say they are one of my favourite items in my entire collection!!
<P>
<center><img src="http://members.sparedollar.com/talentedamateur/johnbates13.jpg" border="1"> <img src="http://members.sparedollar.com/talentedamateur/johnbates14.jpg" border="1"> <img src="http://members.sparedollar.com/talentedamateur/johnbates15.jpg" border="1">
</center>
<P>
Bates had a design career longer than many of his contemporaries. Financially backed as designer for Jean Varon, he had a certain degree of freedom to adapt to market forces. The 1970s saw the fall of many designers who couldn't keep up with the changing needs of their now older customers. Things were coming full circle back to a more conservative mainstream fashion, and the street look was back under the control of people on the streets. Punk arrived in the mid 70s, leaving many designers out in the cold by both the establishment and the young people. Bates somehow navigated his way through this with designs aimed at an older, more conservative audience
<P>
<center><img src="http://members.sparedollar.com/talentedamateur/johnbates20.jpg" border="1"><P><small>Red and white check dirndl dress and Vogue advertisement from 1973</small>
</center>
<P>
However, it was his determination to have his own-name label which eventually edged him out of the industry. 'John Bates' clothes were more 'couture', more expensive and more in the vein of his contemporaries like Bill Gibb, Zandra Rhodes et al whose expensive and elegant designs were what the Vogue editors now looked for.
<P>
<center><img src="http://members.sparedollar.com/talentedamateur/johnbates21.jpg" border="1"><P><small>Blue silk Japanese inspired 'John Bates' label dress from the mid 1970s.</small>
</center>
<P>
The label wasn't an enormous financial success though and (according to some biographies I've read) bankrupted him, 'Jean Varon' was no longer fashionable and Bates decided to leave the industry before he could get sucked into the rag trade - anonymously designing for manufacturers.
<P>
<P>
In an era of feminism, and where female designers radically altered the face of fashion, what about the men? A new type of male designer appeared in the 1960s, less domineering and starchy than their predecessors (like Hartnell, Amies, Steibel, Cavanagh and Morton). They were designing FOR women, catering to tastes newly set by the likes of Quant and Foale and Tuffin. That is not to say that they were mimicking their female counterparts, merely sharing their market. Young buyers were respected for their new disposable income; no longer supported by husbands and lovers, they had jobs and an unquenchable desire to look young and radical. Fashion had known nothing like it, and the male designers took this to extremes.
<P>
<center>John Bates
<P>
<img src="http://members.sparedollar.com/talentedamateur/johnbates.jpg" border="1">
</center>
<P>
Well I had to do it. Possibly one of my favourite designers of the period, John Bates was radical and uncompromising with his designs. He embraced the new youth movement with a similarly opinionated approach to design that the ‘old-school’ designers had in the earlier part of the century.
<P>
<i><center>"I hate girls not making an effort, and with a slovenly attitude to their appearances. I often see super girls who are very nearly smashing, but not quite there, simply through lack of effort." Adding hastily, "Of course this applies just as much to men!"</i><BR><SMall>Designs on Men. 19 Magazine. April 1969</center></small>
<P>
However, unlike them, he was fascinated with this dominance of youth, confidence and the entirely new fashionable figure. Since his career continued until the end of the 1970s, I have decided to concentrate on his earlier work which is most representative of his contribution to the Boutique movement.<P>
The true background to his association with the 'Jean Varon' name is fuzzy, depending on where you read about it. Bates himself claims he was invited to start the label and that he came up with the name himself, whereas other sources claim he was invited to be sole designer for the existing Jean Varon firm. He had no formal training in fashion, having worked in journalism and, allegedly, as a window dresser for Mary Quant's Bazaar boutique. He trained at Herbert Sidon of London in the late 50s and started at Varon in the early 60s, possibly 1960 (again, depending on the source you read). After early attempts at radical design were thwarted by what large department stores (such as Fenwicks) required for their rather old-fashioned clientele, Bates eventually hit his stride as a designer in around 1964, catching the attention of British Vogue (who were always eager to find the 'next big thing'). The increasing popularity of Mary Quant, Foale and Tuffin et al enabled Bates to break the somewhat 'staid' mould he had been forced into.<P>
He took the gradually rising hemlines and raised them higher. He took the new, more boyish lines and made them straighter. He took bizarre and often unworkable textiles, experimenting with how he could use them. He was also amongst the first designers to use the emerging op-art textiles in his work. Jean Shrimpton appears to have been the natural model for his work at this time.
<P>
<center><img src="http://members.sparedollar.com/talentedamateur/johnbates1.jpg" border="1"> <img src="http://members.sparedollar.com/talentedamateur/johnbates22.jpg" border="1">
<BR>
<i><small>Left:John Bates with Jean Shrimpton wearing one of his designs, 1965. Right:Black and white empire line maxi, c.1965</small></i>
</center>
<P>
When there was no more leg to be revealed, he started removing fabric from the midriff – creating the cut-out effect, filled with transparent or loose-weave fabrics.
<P>
<center><img src="http://members.sparedollar.com/talentedamateur/johnbates3.jpg" border="1"> <img src="http://members.sparedollar.com/talentedamateur/johnbates4.jpg" border="1"></center>
<BR><i><small>Left:Bates' dress for Jean Varon which won the Museum of Costume's Dress of the Year award in 1965. It was also featured in Vogue in January 1965 and described as a 'skimp' dress. Right: Mesh middle full length evening dress c.1965. The top is cut like a bra-top in black moss crepe. The same top featured in the Emma Peel design 'Flash'.</small></i>
<P>
He was the first designer to really see the external potential of underwear; there really is a very fine line between your average 60s undies and some Bates outfits!
<P>
<center><img src="http://members.sparedollar.com/talentedamateur/johnbates2.jpg" border="1"> <img src="http://members.sparedollar.com/talentedamateur/johnbates18.jpg" border="1"> <img src="http://members.sparedollar.com/talentedamateur/johnbates19.jpg" border="1">
<P>
L-R: <I><small>"1965 Miniscule bra, short short skirt, sugar pink taffeta under white lace. Young Idea's new plot for showing off suntan in the evenings. By John Bates for Jean Varon, 12 gns." From Vogue, January 1965; 'The smallest dress in the world', 1965; Honey magazine January 1965 featuring John Bates designs on the front.</i></small>
</center><P>
Also radical in his choice of fabric, Bates was amongst the first to experiment with PVC and in this piece in my collection, a type of bacofoil!! The body of the dress is made from a textured synthetic which has such a stiff feel that, teamed with the foil trimmings, renders the dress almost entirely unwearable. I’m sure it WAS meant to be worn, but these early pieces were very heavily stylised.
<P>
<center><img src="http://members.sparedollar.com/talentedamateur/johnbates5.jpg" border="1"> <img src="http://members.sparedollar.com/talentedamateur/johnbates16.jpg" border="1">
<BR>
<i><small>Left:Silver 'Space Age' dress, c.1966 (apologies for the very poor photo - the dress is currently elsewhere and these were the only shots I had!) Right:John Bates pattern available through the Daily Mail newspaper. Original envelope is postmarked September 1966. Note the super-mini skirt and silver trim and buttons.</small></i>
</center>
<P>
His designs for Emma Peel in Season 4 of The Avengers, demonstrated a youthful arrogance and determination. It had been a commonly held belief that Television could not cope with bold patterns and shapes, but Bates designed a large number of costumes with lines, circles and stripes in a demonstration of his skill as a designer. They worked and were such a departure from the clothes commonly seen on Television that they were an instant hit, sold out in shops across the country and secured his fame and popularity as a designer. He also defiantly raised her hemlines, left no hem so they could not be lowered again and showed her midriff. All of this was designed before the mini had really ‘hit’ the country, and was broadcast at the same time it did hit. He also created controversy by eliminating the 'leather' element of the Cathy Gale and earliest Emma Peel episodes. He used PVC with stretch jersey, snakeskin and fur instead for a softer, more feminine look.
<P>
<center><img src="http://members.sparedollar.com/talentedamateur/johnbates7.jpg" border="1"> <img src="http://members.sparedollar.com/talentedamateur/johnbates8.jpg" border="1"><BR><img src="http://members.sparedollar.com/talentedamateur/johnbates9.jpg" border="1"> <img src="http://members.sparedollar.com/talentedamateur/johnbates10.jpg" border="1"><BR><img src="http://members.sparedollar.com/talentedamateur/johnbates11.jpg" border="1"> <img src="http://members.sparedollar.com/talentedamateur/johnbates12.jpg" border="1">
<BR>
<i><Small>L-R: 'Crucifix' positive/negative dress and coat set 22 gns; 'Dangerous' black and white crepe fighting suit 13gns; 'Flash' blue lamé bra top and hipster pant set, also had a matching modesty jacket; Snakeskin jacket; PVC and jersey fighting suit worn with the Kangol beret and skin-print scarf; 'Karate' trouser suit - trousers often worn with black sleeveless poloneck top.</i></small>
</center>
<P>
Bates was also famed for his radical approach to accessorizing, which was demonstrated in his commissioning the beret (by Kangol), gloves (by Dents), tights and shoes (by Edward Rayne) which were integral to the Emma Peel wardrobe. He wanted control over the entire look, designing hats and tights to be manufactured by others for the sole purpose of matching his clothing designs.
<P>
<center><img src="http://members.sparedollar.com/talentedamateur/johnbates6.jpg" border="1">
<BR>
<i><small>4/2/1965-London, England- This Mod outfit, designed by John Bates of the Jean Varon Fashon House, may cause a few raised eyebrows this summer. In heavy-ribbed all-cotton white, it is a simple shift with a floral collar. The unusual stockings are looped with roses and bows.</small></i>
</center>
<P>
Aside from these radical and totally innovative pieces which became his trademark, Bates was also famed for his feminine designs – something some lesser male designer might have forgotten in the pursuit of total innovation and attention seeking. His designs were unashamedly attention seeking, but retained the femininity which kept his customers coming back for more. His signature designs included lacey babydoll mini dresses and empire line maxis in a wide range of colours and patterns.
<P>
<center><img src="http://members.sparedollar.com/talentedamateur/johnbates17.jpg" border="1">
<BR>
<i><small>Left: 'Spice' babydoll mini dress, c.1966-67.</small></i>
</center>
<P>
Last but not least, here are three of four original John Bates designs I managed to aquire last year - needless to say they are one of my favourite items in my entire collection!!
<P>
<center><img src="http://members.sparedollar.com/talentedamateur/johnbates13.jpg" border="1"> <img src="http://members.sparedollar.com/talentedamateur/johnbates14.jpg" border="1"> <img src="http://members.sparedollar.com/talentedamateur/johnbates15.jpg" border="1">
</center>
<P>
Bates had a design career longer than many of his contemporaries. Financially backed as designer for Jean Varon, he had a certain degree of freedom to adapt to market forces. The 1970s saw the fall of many designers who couldn't keep up with the changing needs of their now older customers. Things were coming full circle back to a more conservative mainstream fashion, and the street look was back under the control of people on the streets. Punk arrived in the mid 70s, leaving many designers out in the cold by both the establishment and the young people. Bates somehow navigated his way through this with designs aimed at an older, more conservative audience
<P>
<center><img src="http://members.sparedollar.com/talentedamateur/johnbates20.jpg" border="1"><P><small>Red and white check dirndl dress and Vogue advertisement from 1973</small>
</center>
<P>
However, it was his determination to have his own-name label which eventually edged him out of the industry. 'John Bates' clothes were more 'couture', more expensive and more in the vein of his contemporaries like Bill Gibb, Zandra Rhodes et al whose expensive and elegant designs were what the Vogue editors now looked for.
<P>
<center><img src="http://members.sparedollar.com/talentedamateur/johnbates21.jpg" border="1"><P><small>Blue silk Japanese inspired 'John Bates' label dress from the mid 1970s.</small>
</center>
<P>
The label wasn't an enormous financial success though and (according to some biographies I've read) bankrupted him, 'Jean Varon' was no longer fashionable and Bates decided to leave the industry before he could get sucked into the rag trade - anonymously designing for manufacturers.
<P>