Krist Gunderson worked on a fishing boat as a young man and jumped ship for a stay in Norway, where he did well in door-to-door book sales. Made it to the U.S. and arrived in NYC with a dime to his name, which he spent on a loaf of bread to last him until he got a job. Later found his way to Portland (!) where he worked sweeping up in a dry goods warehouse and worked out a deal with the owner by selling dead stock door to door. Did very well, went to L.A. and started Alice of California in 1925. Meeting with great success, he set up a four-story dress factory in San Francisco in the 40s. In the 60s his lead designer broke the line into three categories: Alice, with office and career-girl looks; Krist, featuring evening and special-occasion wear; and Alice Polynesian, for weekend and lounge wear.
I bet if I called the library and asked them to search their newpaper files I could find out what "dry goods warehouse" he worked at here in Portland. Fun!